Singapore – Interpublic Group (IPG) has announced that its bespoke solution, Team Dynamic, has been named the regional production and operations partner for luxury vehicle company BMW Group.
Team Dynamic integrates production and operations resources on a responsive, data-driven technology platform. It incorporates both onshore and offshore production solutions, delivering quality outputs in a streamlined, efficient way.
The new partnership consolidates remit across 11 markets with IPG, following Team Dynamic’s appointment as a production partner in Japan and India in early 2021. The new markets include Australia, New Zealand, Indonesia, Malaysia, Singapore, South Korea, and Thailand, as well as the Middle East, and South Africa.
Through the new partnership, Team Dynamic will be handling content production for both BMW and MINI’s media requirements, including digital and offline production, website management and maintenance, marketing campaign services, and after-sales and financial services marketing support.
Mish Fletcher, IPG’s chief growth officer for APAC, commented that they are thrilled to extend their partnership with the BMW Group in the Asia Pacific, Middle East and South Africa through their proven Team Dynamic production model.
“Our connected technology solution allows for real-time optimization, consistency, and flexibility while ensuring unbeatable content production quality at speed and scale,” said Fletcher.
