Clemenger BBDO retains BMW’s creative account in ANZ

Melbourne, Australia – Automotive brand group BMW Group has reinstated Clemenger BBDO and its group of agencies to handle their creative accounts across its BMW and MINI brands in Australia and New Zealand.

Through the reinstatement of the account, Clemenger BBDO and BMW Group Australia will partner to support the growth of the BMW and MINI brands in Australia and New Zealand moving forward. 

Clemenger BBDO previously won the account from BMW Group in 2018.

Jim Gall, group CEO at Clemenger BBDO, said, “We’ve enjoyed a fantastic relationship with the BMW Group Australia team since we first partnered with them four years ago, and couldn’t be happier to be extending that relationship and continuing the great work we have been doing.”

Some of the team’s collaborations included the safety campaign for MINI in New Zealand, conceptualised by Colenso BBDO, a New Zealand-based agency under the Clemenger BBDO Group.