Singapore – Live commerce and shoppable short video provider BeLive Technology has announced a partnership with Japanese entertainment platform mysta, aimed at offering interactive live streaming capabilities to artists so that they can audition and showcase their talents.
The new solution, powered by BeLive Technology means users can stream interactive auditions at both a local and nationwide level, offering participants real-time engagement and feedback. While it is possible to produce videos directly from mysta’s existing platform, this new solution goes beyond that, by supporting live streaming and immediate online interaction.
Furthermore, BeLive Technology and mysta plan to jointly add new live video capabilities to their existing portfolio for the Japanese market in the future.
Kenneth Tan, CEO of BeLive Technology, said, “We are excited to partner with mysta and power video-first engagement for Singaporean audiences. Under Morikawa-san and Takahashi-san’s leadership, mysta has demonstrated a strong commitment to innovation and elevating the entertainment industry. We are delighted to advance the adoption of live video in Singapore with mysta.”
Meanwhile, Akihito Takahashi, CEO and president of mysta, commented, “We are delighted to partner with BeLive Technology, a leader in live streaming solutions. By harnessing BeLive Technology’s expertise, we can enhance the live streaming experience on the mysta platform, enabling content creators and aspiring talents to connect with their fans and unlock new opportunities.”
The new partnership expands on BeLive Technology’s growing number of clients, including Grab, Shopback, and Revieve.
