Singapore – Live streaming solutions BeLive Technology has piloted a live shopping campaign with Southeast Asian super app Grab called ‘Grab Live Beta’. The said campaign is now first available in Vietnam as well as Thailand.
‘Grab Live Beta’ will allow participating merchants on Grab to engage with consumers in real-time, while increasing their overall visibility and brand awareness. Some of the features available in the live shopping campaign include addressing enquiries via the chat function and a new virtual gifting beta feature that allows consumers to show their support for content or influencers that interest them.
Commenting on the new partnership between BeLive Technology and Grab, Kenneth Tan, CEO and co-founder at BeLive Technology, said, “BeLive Technology is delighted to power live streams for Southeast Asia’s leading super-app, Grab. Merchants on Grab Live would be able to build meaningful connections with their customers and order directly on lossless, low-latency live video. This collaboration reinforces our commitment to empowering brands around the world.”
The new campaign follows after BeLive Technology has recently raised S$6m in a bridge funding round, bringing the company’s total funding to S$10m. BeLive Technology operates from Singapore and Vietnam, and has delivered 3.7 billion minutes of live video to over 100 million viewers worldwide.
