Singapore – Amazon Web Services (AWS) and Twilio have announced an extension of their strategic partnership, aiming to empower Twilio customers with advanced artificial intelligence (AI) capabilities.
This collaboration, unveiled at the AWS Summit in New York, marks a significant step in the evolution of Twilio’s Customer AI roadmap, which seeks to provide personalized and real-time experiences for leading brands.
Moreover, the key focus of this partnership centers around predictive AI technology, which will merge Amazon SageMaker’s AI capabilities with Twilio Segment’s Customer Data Platform. The forthcoming features will enable businesses to gain deeper insights into their customers, allowing them to deliver more relevant and personalized experiences promptly.
Shawn Nandi, director of technology, industries at AWS, expressed excitement about Twilio’s AI innovation and its potential to revolutionize customer engagement. He emphasized that AWS is committed to supporting businesses in enhancing customer experiences through AI and machine learning.
In a statement, Alex Millet, senior director of product at Twilio, outlined their vision for Twilio CustomerAI, which aims to enable businesses to foster trusted relationships with customers at a digital scale. He highlighted that the ultimate goal is transforming how marketers, contact centers, developers, and data teams deliver world-class customer experiences.
Previous AWS and Twilio partnerships include Twilio Segment’s status as an AWS Marketplace partner and deep product alignment, featuring partnerships that leverage Twilio’s Programmable APIs and integrations with more than six AWS products.
