Tag: Artificial Intelligence
Singapore – Travel demand in Asia Pacific is shifting rather than simply rebounding, with travellers becoming more deliberate in their decisions and booking journeys growing increasingly complex, according to a new report by Criteo. New data from Criteo shows APAC travel demand remained resilient...
USA – Sitecore has acquired Scrunch, an AI customer experience platform that helps brands understand and improve how they appear in AI-driven search, as it looks to strengthen its AI search visibility and digital experience capabilities. The acquisition comes as large language models and AI-generated...
Singapore – Zendesk has appointed Tifenn Dano Kwan as Chief Marketing Officer, where she will oversee the company’s global marketing organisation, with a focus on market differentiation and pipeline growth. Dano Kwan joins Zendesk from Amplitude, where she was CMO and led its go-to-market transition...
![[Thought Leadership] Tony Owens x Amperity](https://marketech-apac.com/wp-content/uploads/2026/05/Thought-Leadership-Tony-Owens-x-Amperity.png)
Last week, news broke of Publicis’ $3bn LiveRamp deal, sparking industry questions over its implications for the wider marketing and data industry. This article explains how the acquisition signals a much bigger shift and that in the AI era, customer identity and intelligence infrastructure are...
Australia – MC&V has secured new business from Canva and Canteen, as brands increasingly look for partners capable of integrating generative AI into commercial production workflows. The wins come as the industry shifts from experimenting with AI-generated content to building scalable production systems...
![[Launch] Grayling GEO Radar](https://marketech-apac.com/wp-content/uploads/2026/05/Launch-Grayling-GEO-Radar.jpg)
Singapore – Grayling has launched ‘GEO Radar’ across Asia-Pacific, a new insights platform designed to help organisations monitor how they appear in AI-generated search and conversational responses as brands face growing pressure to stay visible in the age of generative AI. The platform, short for Generative...
Singapore – ShengShu Technology, a Singapore-based artificial intelligence company specialising in multimodal large language models, has launched “Vidu Claw”, an autonomous ‘AI CMO’ designed to turn a single marketing brief into a polished, platform-ready advertisement. As marketing teams...
United Kingdom – JLR has appointed WPP as its global growth partner, bringing together WPP’s creative talent, AI capabilities, data and technology with JLR’s in-house marketing teams worldwide to drive its modern luxury brand portfolio forward. The partnership brings Range Rover, Defender, Discovery...
Singapore – The Ministry of Digital Development and Information (MDDI) and OpenAI have signed a Memorandum of Understanding (MOU) to collaborate on “OpenAI for Singapore”, a national initiative focused on expanding applied artificial intelligence capabilities, talent development and public access to...
Singapore – Google and the Ministry of Digital Development and Information (MDDI) have announced an expanded collaboration with the Singapore Government through a new National AI Partnership. The agreement builds on a 2022 memorandum of understanding with the Smart Nation and Digital Government Group...
Most Recent Articles
Subscribe Now
