SMEFeaturedSouth Asia

Amazon Web Services launches digital suite for Indian SMBs

Teddy Cambosa - April 20, 2021

New Delhi, India – Amazon Web Services, the IT service management unit of e-commerce giant Amazon, has announced a new digital suite called Amazon Digital Suite, targeted to improve digital transformation strategies among small and medium businesses (SMBs) in India.

The Amazon Digital Suite comprises payment and credit solutions from Razorpay; customer support and customer relationship management (CRM) solutions from Freshworks; human resources and payroll management solutions from greytHR; tax compliance and invoicing solutions from ClearTax; accounting and productivity solutions from Zoho; e-commerce and retail order management solutions from Vinculum; and digital ledger and online cataloging solutions from OkCredit.

Prices of the products that are part of the Amazon Digital Suite available on begin at INR 20, and all Amazon Digital Suite software can be purchased individually with discounts of up to 75% off the suggested retail prices. The offering is designed to be easy to use, with customers being able to implement it in a few simple steps.

The launch of the Amazon Digital Suite is part of the company’s goal to digitize 10 million Indian SMBs by 2025, announced in January 2020.

“We want to ensure the power of the cloud is within the reach of SMBs, and we have built a solution that is simple to understand and deploy, and accessible to new customers. With the Amazon Digital Suite, SMBs can overcome the challenges of technology adoption, digitize their operations, innovate in their business, accelerate their growth, and help India prosper,” said Puneet Chandok, president of commercial sales of Amazon Internet Services Private Limited (AISPL) at AWS India and South Asia.

Meanwhile, Vedanarayanan Vedantham, head of SME business at Razorpay commented, “Digital payments in India are at an interesting and exciting inflection point. Small businesses, now more than ever, are waking up to the possibilities offered by digital, and need help assembling this puzzle. 

He added, “Today, we are excited to take this mission of serving the underserved SMBs further through this collaboration with AWS. The launch of the Amazon Digital Suite will be a game changer; it will empower millions of SMBs of any size, and make it possible for them to reach new customers around the world.”

The Amazon Digital Suite is available for purchase on and for both business-to-consumer (B2C) and business-to-business (B2B) customers respectively. B2B customers purchasing products from the suite using their Amazon Business Account will receive exclusive offers and a goods and services tax (GST) invoice for input tax credit. Customers purchasing the Amazon Digital Suite during Amazon Smbhav 2021, a virtual summit catered at leveraging digital strategies and innovations to Indian customers, entrepreneurs, and small businesses, from April 15-23 will be eligible for discounts of up to 30% in the Amazon Digital Suite store.