Marketing Featured APAC

Nicholas Kontopoulos joins Twilio as VP of marketing for APAC & Japan

Singapore — Twilio, the customer engagement platform that drives real-time, personalised experiences for brands, has announced that Nicholas Kontopoulos has joined the company as vice president of marketing for Asia Pacific and Japan (APJ).

Kontopoulos was most recently at Adobe, where he led marketing go-to-customer efforts for the Asia Pacific region as regional head of growth marketing of Adobe DX. A veteran technology evangelist with decades of experience, Kontopoulos has also held senior roles at Magneto, SAP and Capita, overseeing various business functions across different markets.

Based in Singapore, Kontopoulos will oversee the marketing strategy to support business growth in the APJ region and cement Twilio’s position as a leader in cloud communications. He will report to Tricia Miller, VP of international marketing for Twilio, and work closely with Lee Hawksley, SVP and GM for Twilio APJ, to meet Twilio’s pipeline generation and business revenue goals for the region.

On the new vice president, Hawksley shared, “Kontopoulos is an exceptionally creative marketer with a proven track record. He brings with him not only valuable cross-industry knowledge but an unmatched passion for customer experience. I am excited about what he brings to the table and know he will be an invaluable addition to our team in the region.”

Meanwhile, Kontopoulos said that he is thrilled to join Twilio’s high performing marketing team to drive the future of customer engagement together during this period of rapid growth.

Kontopoulos adds, “I have always been a firm believer of customer experience as a core business ideology, and I look forward to empowering more businesses in the region with innovative ways to connect and interact with their customers.’’

Technology Featured Global

Cloud comms platform Twilio launches new cloud-based live streaming solution

Singapore – Twilio, a global cloud communications platform, has announced the launch of Twilio Live, a cloud-based solution which allows businesses to quickly integrate audio and video live streaming solutions into their applications, a direct response to the rise of video channels as medium for customer engagement.

What sets Twilio Live apart from other solutions in the market, Twilio Live enables businesses to integrate these live streaming solutions with a custom fit for their brand and the needs for their online community. Furthermore, Twilio Live has a lower latency rate, made possible with Twilio’s reliable and secure infrastructure, combined with a best in class developer experience.

This, in turn, allows businesses in a wide array of industries, from retail to education to gaming and entertainment, to be able to build live streaming experiences that are unique to their brand.

“The rise of virtual experiences and the popularity of platforms like Clubhouse and TikTok have signaled that the next big channel for customer engagement is live audio and video streaming. Twilio Live gives businesses the building blocks they need to create personalized experiences for their communities and interact with millions of customers in a fresh and exciting way,” said Hakim Mehmood, general manager of voice and video at Twilio.

The launch of Twilio Live coincides with the greater demand for live streaming channels for customer engagement, evident with the latest data from Twilio’s annual ‘State of Customer Engagement Report’, where it reported that 98% of businesses say that video communication with customers accelerated more than other channels during the pandemic. From virtual conferences to workout classes to online learning, video and audio live streaming is here to stay.

Despite being in its beta phase, Twilio Live is the next step in Twilio’s journey to becoming the leading customer engagement platform, empowering businesses to build exceptional customer experiences that span every communication channel.

Twilio is present in Asia-Pacific, with offices present in Australia, Hong Kong, India, Japan, and Singapore.