Singapore – Customer engagement platform Twilio announced that it will enable companies to create personalized, customer-aware experiences powered by OpenAI.
Through this integration, Twilio clients will be able to use OpenAI’s GPT-4 model to fuel new generative capabilities in ‘Twilio Engage’, the company’s multichannel marketing solution built on the segment customer data platform, as a result of this integration.
This collaboration with OpenAI will formalize opportunities that many in Twilio’s community of more than 10 million developers have already been experimenting with. For instance, it’s possible to build a ChatGPT plugin for Twilio, which gives users the ability to access Twilio directly from ChatGPT’s interface, creating a new channel for brands to serve their customers better.
Furthermore, developers can create voice-activated chatbots, and feature capabilities can even range to build serverless SMS chatbots. These builds validate the potential of OpenAI and Twilio’s ongoing and aligned efforts, and the value it can bring to customers looking to enhance customer engagement strategies.
Talking about the integration, Jeff Lawson, CEO of Twilio, said, “Experiences like ChatGPT are coming to the enterprise to power groundbreaking experiences in sales, service, content, marketing and more. Twilio CustomerAI enables companies to build customer-aware interactions – giving the language models context about the customer they’re helping. Without customer-awareness, any ChatGPT-like experiences would be generic and unhelpful. But with CustomerAI, companies can transform LLMs into the most helpful, knowledgeable agent imaginable at scale.”
Meanwhile, Brad Lightcap, COO of OpenAI, commented, “As AI drives down the cost of intelligence, it is increasingly possible for companies to deliver a deeply personalized experience for every customer. We know how much people want this, and we’re happy to be working with Twilio to bring it to the world. Twilio’s customer data platform will enable today’s and tomorrow’s large language models to unlock deep personalization at scale for every business.”