Australia – Movember has appointed Ogilvy as its PR agency of record following a competitive pitch, tasking the agency with amplifying the charity’s men’s health mission through earned media, influencer engagement, and creative campaigns.
Under the partnership, Ogilvy PR will lead Movember’s media presence in Australia, delivering strategic communications initiatives designed to deepen awareness of men’s health issues and boost participation in the organisation’s annual fundraising campaign.
Founded in Australia in 2003 by two friends and just 30 original “Mo Bros,” Movember has grown into a global movement dedicated to improving men’s health outcomes.
Since its inception, the charity has funded more than 1,250 men’s health projects worldwide, supporting initiatives focused on mental health, suicide prevention, and prostate and testicular cancer.
James Curtis, Head of Consumer PR and Influence at Ogilvy, said the partnership carried personal significance.
“Movember holds a deeply personal significance for me. As a Mo Bro of 13 years, it is a cause I have championed for a long time and one that sits close to my heart,” Curtis said.
“The organisation’s ability to tackle serious men’s health issues in a way that is genuinely unique and culturally resonant is something I have always admired. The opportunity to now contribute to that work, alongside such a talented agency team and client, is one we hold with real pride.”
He added that Ogilvy aims to bring “earned creative and culture-first thinking” to further amplify Movember’s impact.
“I can also say with confidence that 13 years of colleagues putting up with my questionable moustache has finally paid off,” he joked.
Louise Fennelly, PR Manager for Australia and New Zealand at Movember, said Ogilvy stood out for its strategic capabilities and understanding of the men’s health landscape.
“Ogilvy PR was selected for its earned creative credentials, strategic thinking, and deep understanding of the men’s health landscape,” Fennelly said.
“The agency demonstrated a strong ability to develop ideas that generate genuine media and cultural traction, while also showing a genuine passion for our cause and a clear connection to Movember’s mission.”
She added that the appointment marks an important step in Movember’s efforts to grow awareness, increase participation, and inspire more people to support the movement.
“Ogilvy PR’s earned creative thinking, depth of strategic capability, and strong influencer relationships, combined with a genuine commitment to improving men’s health, make the agency the right partner to amplify our mission,” Fennelly said.
“We look forward to working with them to connect with new audiences, spark meaningful conversations, and build on the incredible momentum Movember has generated globally.”
With 2026 shaping up to be a pivotal year for the charity, Movember said it remains focused on expanding its reach and deepening its impact through programmes and research that address some of the most pressing health challenges facing men today.
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