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Amazon SG celebrates women’s month, dedicates storefront to women-owned SMEs

Teddy Cambosa - March 5, 2021

Singapore – As International Women’s Day (IWD) draws near, the Singapore arm of e-commerce giant Amazon has launched a dedicated storefront which will feature local products from women-owned SMEs.

The storefront will showcase stories and products offered by 12 women-owned businesses over the next 4 weeks – from craft supplies to baby and maternity essentials. Starting today, customers can read more about the journey and motivations of the featured entrepreneurs, shop their offerings on, and enjoy promotions on selected products as part of the IWD celebration.

Some of the featured owners include Yvon Bock, founder of baby and maternity lifestyle brand Hegen; Beth Candice Wu, founder of local gift company and social enterprise HoneySpree; Pauline Ng, founder of cult-premium skincare brand Porcelain, and Suzanne Vetillart, CEO of sustainable handcrafted jewelry brand Boma Jewelry. 

For Bernard Tay, country leader at for seller services, and head of Amazon Global Selling for Southeast Asia, women are a critical force for Singapore’s economic progress, and the growth of their businesses fuels its collective success.

“At Amazon, we are committed to offering equal opportunities for all sellers to help them unleash their entrepreneurial potential, regardless of their gender and background. Amazon is proud to mark this year’s International Women’s Day by celebrating the resilience of women entrepreneurs and showcasing their success stories,” Tay said.

He added, “We hope that their experiences will resonate with other entrepreneurs, encouraging them to #ChooseToChallenge gender conventions and grow their businesses globally with us.”

Amazon Singapore is also teaming up with Enterprise Singapore to help local retailers, including women-run businesses, sell online and scale globally. Through the  Market Readiness Assistance (MRA) scheme by Enterprise Singapore, entrepreneurs can avail of a maximum S$100k grant per new country they expand to, for up to 70% of eligible costs for overseas promotion, overseas business development, and overseas country set up. 

This then allows female entrepreneurs to avail tools and resources to sell online with, expand their business across Amazon’s 20 stores worldwide, and reach more customers anywhere.