Australia – Sydney-based ethical wealth management company, Australian Ethical, has appointed purpose-led independent agency Paper Moose to be its new creative agency partner.
With this partnership, Australian Ethical will be the latest addition to Paper Moose’s growing clean and green client roster — joining eco financier Brighte, carbon-neutral telco felix, and the NSW Environmental Protection Agency.
Paper Moose said it is awaiting B corp certification, hoping to soon join Australian Ethical as a recognised social and environmental high performer.
Kate Holdsworth, Paper Moose’s creative director, shared that it is an honour to work with a company that has paved the way for in-kind business practice, proving social, and environmental sustainability can offer strong returns.
“With the rise of conscious consumerism and more people understanding the power of their investment choices, we’re excited to help Australian Ethical connect with new audiences and strategically increase their positive impact,” said Holdsworth.
Meanwhile, Alex Pace, Australian Ethical’s head of brand and content, noted that they were immediately impressed with Paper Moose’s fresh, dynamic, and collaborative approach.
“Our shared values and vision for the future as the market leader solidified the partnership and we look forward to launching our new brand platform,” said Pace.
The move follows Paper Moose’s repositioning to ‘The change makers’ and the announcement of their Buy One Give One initiative, designed to support innovators working to decarbonise the economy.
