Australia – To celebrate its 10th year anniversary this year, independent creative agency Paper Moose in Australia has launched its first-ever initiative for its clients called ‘Buy One, Give One’, which aims to drive a positive and lasting change in the economy.
Through the ‘Buy One, Give One’ program, the agency will be donating time and creative resources to selected organizations that are on the mission to decarbonize the planet. This will help them tell their story, have a greater impact, and raise public consciousness.
All beneficiaries are hand-picked by the agency. An example of an organization Paper Moose is hoping to help is deep tech company Vow Food, which is working to create cultured meats that do not harm the environment.
Paper Moose’s CEO and Co-founder Nick Hunter shared to MARKETECH APAC that the name and idea of the initiative are not new ones but have been repurposed from other categories and sectors and hopes it’s a simple name that explains what it does on the tin.
“The world has changed and consumers in 2021 expect more from brands. Our impact on communities and the planet is being felt everywhere and people are looking to brands to fix the problem. As part of our new direction, we want to also help facilitate and accelerate that change,” said Hunter.
Meanwhile, James Sykes, the head of strategy at Paper Moose, commented that the creative industry has helped businesses sell stuff for a long time, but today that same creativity needs to help new technologies flourish, and inventive Australian companies showcase what they’re doing.
“Our client’s success remains our number one job but it’s time for our agency magic to accelerate deployment of the technologies that will save us,” said Sykes.
Earlier this month, Paper Moose announced the appointment of Sykes as its new head of strategy who is tasked to boost the creative agency’s overall strategy.
