Singapore – Adobe has announced a slew of new product announcements which aims at helping brand improve their experience-led growth for their businesses. The new updates encompass their product suites in Adobe Experience Cloud, Adobe Express, and more recently Adobe Firefly.
Through the updates with Adobe Experience Cloud, brands can now connect Adobe Real-Time CDP, and Adobe Journey Optimizer and Customer Journey Analytics to help them drive a new phase of their digital transformations: wide-scale personalisation at moments that matter, while keeping customer data secure.
Moreover, it also announced the availability of Adobe Product Analytics to enterprise customers, its new tool providing product teams with self-service capabilities to fully understand customer adoption and product usage, as well as debuting AI-infused updates to Adobe Journey Optimizer, offering brands powerful experimentation and testing capabilities to inform decision-making.
Lastly, the update to Adobe Firefly now combines Adobe’s photo, design, video, document and generative AI tools into a new all-in-one editor, which will allow previously time-consuming tasks – removing image backgrounds, creating standout social video content, editing PDFs and animating characters through audio – into more seamless experiences.
Anil Chakravarthy, president of digital experience business at Adobe, said, “Today’s digital economy, coupled with the heightened expectations of consumers, means organizations must be laser-focused on customer experience as the great differentiator. Through the combination of Adobe’s industry-leading enterprise applications and strong innovation engine, we are in the perfect position to help brands rise to this challenge and drive sustainable, experience-led growth.”
More recently, Adobe announced new generative AI models to help businesses improve their customer experience strategies, as well as updates to its video tools to improve workflow for businesses.
