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Adobe advances Metaverse with new 3D and immersive experiences updates

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Singapore  Adobe today announced major updates to Adobe Substance 3D, a suite of tools and services that support 3D content creation from the beginning to the end of a project, expanding on the tools’ extensibility and performance. 

Adobe announced multiple updates across the Substance 3D Collection, including:

Native Apple M-series chips support, Substance 3D Materials SDK, Substance 3D Automation Toolkit, Substance Materials Plugin in Photoshop, and its later release of the Substance 3D Modeler.

Adobe Research, an organisation with research scientists, engineers, artists, and designers who shape experimental ideas into innovative technologies, today previewed research projects designed to power future Metaverse experiences. 

The growing importance of 3D and immersive content has contributed to strong demand for Substance 3D tools across gaming, entertainment, and e-commerce industries. 3D content creation also continues to grow into a core skill for creative professionals as more brands prepare for the metaverse and other immersive experiences. Substance tools have seen a strong 100 percent year-over-year growth, with now hundreds of thousands of monthly active users.

“Smart brands are getting “metaverse-ready” by growing their 3D and immersive content creation capabilities. That means that creative artists with expertise in 3D have a wealth of opportunities,” said Scott Belsky, chief product officer and executive vice president of Adobe Creative Cloud speaking at a customer event in Paris. “These innovations provide new superpowers to the rapidly growing number of creative people using Substance 3D.”

Adobe previewed a new intelligent method for optimising load time while maintaining visual fidelity for optimal AR customer experiences. The new AI-powered approach allows brands to deliver a high-quality AR experience in a fraction of the time it would normally require by prioritising AR content that is most likely to be relevant to the viewer first based on their movements within the physical space. This will help brands alleviate the common challenges stemming from slow load times on large AR scenes. This technology will be integrated into Adobe Aero later this year.

Starting this summer, Adobe will expand free access to Substance 3D applications to teachers and students worldwide. Universities subscribing to the Creative Cloud All Apps plan already have free access to Adobe Substance 3D applications.

Additionally, Adobe is partnering with schools on 3D and immersive curricula including RUBIKA DESIGN Valenciennes Design School in France and the ArtCenter in Pasadena, California.

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