Singapore –DoubleVerify (DV), a digital media measurement and analytics software platform, has partnered with Google’s Ads data hub for measurement partners to enhance its quality solutions.
This collaboration enables enhanced media measurement and maximizes advertiser performance on YouTube Shorts, Mastheads, and in-feed video formats.
Moreover, DV’s quality verification technology for YouTube Shorts delivers two key advantages to advertisers. Firstly, it safeguards against fraud and IVT, ensuring real human views without bot interference. Secondly, it provides comprehensive viewability measurement, maximizing ad visibility and impact.
In a statement, Mark Zagorski, CEO of DoubleVerify, expressed excitement about the expansion, stating, “Short-form videos offer advertisers a high-engagement forum to connect with passionate online communities. This release enables our customers to authenticate their media and maximize campaign effectiveness.”
Meanwhile, DV’s long-standing history of providing viewability and fraud measurement across YouTube and Google ad-serving solutions strengthens its position as a leading verification provider, enabling brands to optimize advertising investments and engage audiences effectively on diverse YouTube advertising platforms.
