Shanghai, China – McCann Worldgroup China has announced the launch of its dedicated influencer marketing business unit. The new division aims to improve integrated marketing campaigns by combining creativity and influence through unique marketing tactics.
It has also appointed Eve Rong to take the lead in said position as influencer marketing director, whose background spans entertainment journalism, copywriting planning, public relations, and business positions in the advertising industry. Before joining McCann, Rong served as the director of artist coordination for a variety show production company, where she played a pivotal role in the success of popular shows like The Voice of China and Street Dance of China.
With the ever-expanding Chinese social media ecosystem, influencers have emerged in every field, and brands are keen to leverage their impressive consumer following to enhance their marketing efforts.
McCann Worldgroup China’s dedicated Influencer Marketing unit offers an entertainment marketing resource and access to a large and ever-expanding pool of opinion leaders. Furthermore, it provides a high level of strategic thinking and vision to maximize the effectiveness of utilizing Key Opinion Leaders (KOLs).
Shun Wu, managing director of McCann China, expressed the need for diverse solutions in today’s evolving marketing landscape. She emphasised the growing importance of influencer marketing and the expertise that McCann brings to this field.
Wu also believes that by embedding influencer marketing into the planning stage of marketing campaigns, McCann aims to breathe innovative life into executions and achieve exceptional client results. Moreover, Wu remarked that with Rong at the helm, McCann Worldgroup is poised to establish influencer marketing as a core competency, driving market success.
