India – McCann Worldgroup India has won the duty for Air India‘s advertising and marketing communications. Before choosing McCann Worldgroup India, the international airline, supported by the Tata group, had a detailed evaluation process that included several agencies.
The agency plans to develop a branding platform and put into operation a wide range of multi-channel marketing communications. This collaboration’s selection procedure included a comprehensive assessment as part of a multi-agency presentation.
Nipun Aggarwal, chief commercial and transformation officer, Air India,said, “We are building Air India as a ‘Global Airline with an Indian Heart’. This is a brand that is close to the heart of flyers around the world, and the new Air India will be a manifestation of the aspirations of the global Indian. With McCann Worldgroup as a partner, we expect to transform the brand into one of the most admired and trusted brands in India and overseas.”
Meanwhile, Prasoon Joshi, CEO and CCO at McCann Worldgroup India, expressed, “Air India is a brand that inspires us, and we are excited to partner with them as they chart a new course. We are thankful to our stellar management team at McCann Worldgroup India and our global leadership for their contributions. We look forward to collaborating with Air India and offering the best-in-class strategic and creative services that build on and take the brand to newer heights”
Daryl Lee, Global CEO, McCann Worldgroup, concludes, “We are honoured to partner with Air India at this pivotal and exciting time in the brand’s history,” he also added, “Air India’s ambition is bold, their heritage is undeniable, and the opportunity to showcase the wonders of today’s India is immense. It is our privilege to write the next great chapter of this iconic brand for the world, and to help Air India earn an even more meaningful role in people’s lives in India and around the globe.”
