McCann Shanghai appointed by Centrum to handle strategic, creative comms in China

Shanghai, China – Advertising agency McCann in Shanghai has been appointed by multivitamin brand Centrum to handle its strategic and creative communication in China until 2024. This comes ahead of Centrum’s 30th anniversary in the market.

Shu Wu, managing director of McCann China, said, “McCann has always been dedicated to helping brands earn a meaningful role in people’s lives, and Centrum has provided us with an excellent opportunity to showcase our strength in the field of healthcare.” 

Wu added, “Together, we will help Centrum to resonate more deeply with consumers through more emotional and personalized communication, so Centrum will become the top-of-mind brand for people when buying healthcare products for themselves or their family”.

To celebrate their 30th anniversary in China, Centrum plans to upgrade their brand image, as well as establish and strengthen its reputation as a daily health empowerment brand for Chinese consumers.  

Since its entry into the Chinese market in 1993, Centrum has been a leader in the multivitamin category, enjoying widespread popularity and an excellent market reputation. With the nation’s rapid economic development and corresponding lifestyle changes, the Chinese people’s focus on healthcare has evolved to place more care into daily health management.