Marketing Featured Global

Here are the APAC winners at the Cannes Lions 2022 so far

by Teddy Cambosa

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June 22, 2022

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Cannes, France – The Cannes Lions Awards is currently in full swing from 20 to 24 of June this year at the city of Cannes in France. The global awards show celebrates the value of creativity in branded communication: from product and service development to the creative strategy, execution and impact.

For the first and second day of the awards, we take a look at the brands and agencies across Asia-Pacific that have won so far.

In the ‘Health & Wellness’ category, Maxx Flash’s ‘The Killer Pack’ campaign alongside VMLY&R Mumbai won the Grand Prix category. This mosquito repellent, made from 100% biodegradable, innovative packaging which kills mosquito larvae when disposed in garbage dumps, dustbins and stagnant water, helping to break the vicious cycle of threatening diseases like dengue and malaria in India.

Other APAC campaigns that won in the category include:

‘David Unusables’ by Motor Neurone Disease Association NZ, Special Auckland (Gold Lion)
‘The Missing Chapter’ by Procter & Gamble, Leo Burnett India (Silver Lion)
‘Adeli’ by Unipads, VMLY&R Mumbai (Silver Lion)
‘The Wisdom of the East’ by 5 Takabb, Phenomena Co. Bangkok (Bronze Lion)
‘Disease Dilemmas’ by Garvan Institute of Medical Research, Dentsu Creative Sydney (Bronze Lion)

Meanwhile, APAC winners for the ‘Outdoor’ category include:

‘Flags of Generosity’ by Cadbury, Ogilvy Singapore (Gold Lion)
‘Living Room’, ‘Kitchen’, and ‘Restroom’ by Ikea Thailand, Ogilvy Bangkok (Silver Lions)

For the ‘Radio & Audio’ category, ‘The Unfiltered History Tour’ by VICE and Dentsu Creative Bengaluru won the Grand Prix award, as well as garnering a Silver Lion award for media and entertainment and a Bronze Lion for audio-led creativity as well as cultural insight. The campaign is a creatively ground-breaking unofficial podcast guide to the British Museum’s disputed artefacts.

In the ‘Industry Craft’ category, APAC campaigns that won include:

‘Beautiful Mutations’ by The Ad Museum Tokyo, Yoshida Hideo Memorial Foundation, Dentsu Inc. Tokyo (Gold Lion, Silver Lion for brand and communications design)
‘Sound Tour’, ‘Sound Tour – Lantern’ and ‘Sound Tour – Sakura’ by Spotify Japan, Geometry Ogilvy Japan Tokyo (Silver Lions)
‘A Silent Frown’ by Charlie Chaplin Foundation, DDB Mudra Mumbai (Silver Lion)
‘Rejected Ales’ by Matilda Bay, Howatson + Company (Bronze Lion)
‘Cockroach’, ‘Fly’ and ‘Ants’ by Live Long Life Co. Ltd., Ogilvy Bangkok (Bronze Lion)

For the ‘Digital Craft’ category, ‘The Unfiltered History Tour’ by VICE and Dentsu Creative Bengaluru won another Gold Lion.

Meanwhile, the campaign ‘Find Your Own Way’ by Otsuka, Dentsu Inc. Tokyo and Spoon Inc. Tokyo won a Bronze Lion for production design and art direction under the ‘Film Craft’ category.

In the ‘Design’ category, APAC campaign winners include:

‘The Tokyo Toilet’ by The Nippon Foundation, The Nippon Foundation Tokyo (Silver Lion)
‘Rejected Ales’ by Matilda Bay, Howatson + Company (Bronze Lion)
‘Beautiful Mutations’ by The Ad Museum Tokyo, Yoshida Hideo Memorial Foundation, Dentsu Inc. Tokyo (Bronze Lion)
‘Coffee Scrub’ by 7-Eleven, Chep Network Melbourne (Bronze Lion)

For the ‘Entertainment’ category, here are the winners:

‘Dubbing The Movie’ by Dunhuang Academy, Tencent Pictures, Tencent Shenzhen, Treedom Shenzhen (Silver Lion)
‘Master Ji’ by Byju’s, Dora Pigs Mumbai (Silver Lion)
‘Crime Interrupted’ by Australian Federal Police, Host Havas Sydney, Sedona Sydney (Bronze Lion)
‘The Ad Break Championship–GTI Hijack’ by Volkswagen, DDB Sydney, Tribal Worldwide Sydney (Bronze Lion)
‘Crispy Subtitles’ by Pepsico, Happiness (An FCB Alliance Brussels), Bliss Interactive Ho Chi Minh City (Bronze Lion)

The campaign ‘Play Has No Limits ft. Kenshi Yonezu’ by Sony and Six Inc. Tokyo won a Bronze Lion in the ‘Entertainment Lions For Music’ category. Lastly, the campaign ‘Australian Open Metaverse’ by Tennis Australia and Run It Wild Melbourne won a Bronze Lion in the ‘Entertainment Lions For Sports’ category.