Marketing Featured Southeast Asia

Mindshare announces three new leadership appointments in Singapore, Vietnam

Ho Chi Minh, Vietnam – WPP’s media services company Mindshare has announced new leadership appointments namely Shankar Rajagopal as chief client officer for APAC; Ashish Thukral as managing director at Mindshare and m/SIX Vietnam; and Preeti Mascarenhas as head of strategy and product for APAC.

Rajagopal was previously the CEO of Mindshare and m/SIX Vietnam, and a media veteran with two decades of experience leading client accounts from Unilever to L’Oréal and HSBC, as well as helming business divisions in India, China, Vietnam, Malaysia and Singapore.

Commenting on his appointment, he said, “I am looking forward to my new role – the fourth within Mindshare – where I will focus on driving the business transformation agenda for our clients in the region. I am excited to lead the Mindshare Asia-Pacific Client Leader community and will partner our account leads to continue nurturing our client relationships as well as ensure seamless integration and sharing of best practices across all markets to ultimately benefit our clients.”

Meanwhile, Thukral brings with him extensive brand-side experience from Standard Chartered and Diageo. He has also led agency client accounts including Levi’s, Nike, Lenovo, Nestle, GSK; and was most recently, the Managing Partner for Unilever, leading the global strategy and content for Mindshare’s long-term client. 

Lastly, Mascarenhas has returned to Mindshare where she previously spent eight years as the GSK APAC lead, handling numerous client accounts and winning new businesses across the CPG, FMCG, fintech and edutech sectors.

Rajagopal will be reporting to Helen McRae, CEO of Mindshare APAC, while Thukral will report to McRae as well and to Himanshu Shekhar, CEO of GroupM Vietnam, Thailand and Indonesia. Mascarenhas, meanwhile, will report to Rohan Lightfoot, chief growth officer of Mindshare APAC.

Speaking on the new appointments, McRae said, “Shankar, Ashish and Preeti boast excellent track records driving Good Growth and award-winning innovation across APAC. These are some of our brightest talents whose intimate knowledge of the region and deep domain expertise set them apart as forerunners in the ad tech industry. I’m confident they will continue to deliver exemplary work for our clients in their new roles.”

SME Featured APAC

Koren Wines appointed as Xero’s new MD for Asia

Singapore – Global small business platform Xero has appointed Koren Wines as its new managing director for Asia, where she will lead the team in delivering continued success in Asia, helping to grow the customer base, and advance Xero’s position as a leading cloud accounting software provider. 

She brings more than 20 years of experience leading marketing, sales and business transformations teams in global markets including Singapore, Hong Kong and Vietnam. 

Wines first joined Xero in 2017, where she established Xero’s global sales enablement function before moving on to create a global enterprise Project Management Office. She was most recently the global general manager of WorkflowMax (WFM), a Xero product. Through that previous role, Wines led the development of WFM’s customer-focused business and culture, aligning the team with a clear strategic vision, for its continued success and growth.

Speaking on her appointment, she said, “I am incredibly excited about the opportunity to lead our Asia business to grow our brand and industry leadership across the region, working closely with our customers and partners to strengthen the small business community and ecosystem. Asia is a vibrant, dynamic and exciting region and I am thrilled to be leading Xero’s growth journey here.”

Meanwhile, Joseph Lyons, managing director for Australia and Asia at Xero, commented, “We are excited to have Koren take the helm as Managing Director for Xero Asia. Koren has a proven track record in leading teams to deliver exceptional B2B customer experiences along with strong commercial performance and growth. During her tenure at WFM, she drove the development and implementation of key customer focused initiatives that have been crucial to positioning WFM for its next phase of growth.”

Marketing Featured APAC

Cisco announces reshuffling of APJC marketing leadership

Singapore – Global technology company Cisco has announced a reshuffle of its marketing leadership team in Asia-Pacific, Japan, and China (APJC).

Effective immediately, Mark Phibbs, Cisco’s former vice president of global marketing insights and analytics and for the Asia Pacific, Japan, and China (APJC) region is being promoted to a new and expanded global role as vice president for campaigns, content, and industries, to drive Cisco’s overall global marketing transformation.

Replacing him is Joyce Moy who takes the role of senior director for APJC marketing, a veteran at Cisco with close to two decades of experience in driving innovation and business impact in the region, and was formerly the senior director for strategy, planning & operations and segment, customer advocacy and partner marketing for APJC.

Mark has played a pivotal role in building a world-class marketing team and in driving strategic campaigns that redefined customer centricity and business growth for Cisco. Mark has been a champion of innovative, data driven marketing and revenue impact from marketing activities.

Meanwhile, Moy has been with Cisco for more than 15 years and has held multiple leadership roles.

Marketing Featured APAC

Day 3 of Cannes Lions 2022: See the latest agencies to bag awards

Cannes, Frances – Cannes Lions 2022 is in full swing, and is now in its third day. The event, which is held from 20 to 24 of June this year, celebrates the value of creativity in branded communication across brands and agencies worldwide.

For the ‘Brand Experience & Activation Lions’ category, Dentsu Creative India won its second Grand Prix for its ‘The Unfiltered History Tour’ campaign with VICE. The creative team is composed of teams from Dentsu Creative Bengaluru, Dentsu Creative Mumbai , and Dentsu Creative Guragao. The campaign also won a Silver Lion for new realities and voice activation.

Other APAC winners in the aforementioned category include:

  • ‘Gamer Asylum’ by Artotel Group, Ogilvy Singapore (Silver Lion)
  • ‘The Nominate Me Selfie’ by Political Shakti, The Times of India, FCB India Delhi (Silver Lion)
  • ‘Shah Rukh Khan-My-Ad’ by Cadbury Celebrations, Ogilvy Mumbai (Silver Lion)
  • ‘Rejected Ales’ by Matilda Bay, Howatson+Company (Silver Lion)
  • ‘Child Marriage Prevention Loan’ by IPDC Finance Ltd., Amal Foundation, Grey Bangladesh Dhaka (Silver Lion)
  • ‘Greeting Milk’ by Maeil Dairies, Innored Seoul (Silver Lion)
  • ‘Quest for Dyslexia’ by Samsung, Cheil Worldwide Beijing (Bronze Lion)

Meanwhile, the campaign ‘One House to Save Many’ by Suncorp Group and Leo Burnett Sydney won the Grand Prix for the ‘Innovation’ category. In the same category, the campaign ‘The Killer Pack’ by Maxx Flash and VMLY&R Mumbai won a Silver Lion.

Winners in the ‘Mobile’ category include:

  • ‘The Unfiltered History Tour’ by VICE, Dentsu Creative Bengaluru (Silver Lion)
  • ‘Quest for Dyslexia’ by Samsung, Cheil Worldwide (Silver Lion)

The campaign ‘Crime Interrupted’ by the Australian Federal Police and Host Havas Sydney has won a Silver Lion in the ‘Creative Strategy’ category.

On the ‘Creative Commerce’ category, APAC winners include:

  • ‘Smart Fill’ by Unilever, VMLY&R Commerce India Mumbai (Gold Lion)
  • ‘Shagun Ka Lifafa’ by Ujjivan Small Finance Bank, McCann India Mumbai (Gold Lion)
  • ‘Favorite Food Soy Sauce’ by Dento Design Kobo Inc., Hakuhodo Inc. Tokyo (Silver Lion)

Lastly, on the ‘Creative Business Transformation’ category, ‘Smart Fill’ by Unilever, VMLY&R Commerce India Mumbai won a Bronze Lion.

Marketing Featured Global

Here are the APAC winners at the Cannes Lions 2022 so far

Cannes, France – The Cannes Lions Awards is currently in full swing from 20 to 24 of June this year at the city of Cannes in France. The global awards show celebrates the value of creativity in branded communication: from product and service development to the creative strategy, execution and impact.

For the first and second day of the awards, we take a look at the brands and agencies across Asia-Pacific that have won so far.

In the ‘Health & Wellness’ category, Maxx Flash’s ‘The Killer Pack’ campaign alongside VMLY&R Mumbai won the Grand Prix category. This mosquito repellent, made from 100% biodegradable, innovative packaging which kills mosquito larvae when disposed in garbage dumps, dustbins and stagnant water, helping to break the vicious cycle of threatening diseases like dengue and malaria in India.

Other APAC campaigns that won in the category include:

  • ‘David Unusables’ by Motor Neurone Disease Association NZ, Special Auckland (Gold Lion)
  • ‘The Missing Chapter’ by Procter & Gamble, Leo Burnett India (Silver Lion)
  • ‘Adeli’ by Unipads, VMLY&R Mumbai (Silver Lion)
  • ‘The Wisdom of the East’ by 5 Takabb, Phenomena Co. Bangkok (Bronze Lion)
  • Disease Dilemmas’ by Garvan Institute of Medical Research, Dentsu Creative Sydney (Bronze Lion)

Meanwhile, APAC winners for the ‘Outdoor’ category include:

  • ‘Flags of Generosity’ by Cadbury, Ogilvy Singapore (Gold Lion)
  • ‘Living Room’, ‘Kitchen’, and ‘Restroom’ by Ikea Thailand, Ogilvy Bangkok (Silver Lions)

For the ‘Radio & Audio’ category, ‘The Unfiltered History Tour’ by VICE and Dentsu Creative Bengaluru won the Grand Prix award, as well as garnering a Silver Lion award for media and entertainment and a Bronze Lion for audio-led creativity as well as cultural insight. The campaign is a creatively ground-breaking unofficial podcast guide to the British Museum’s disputed artefacts.

In the ‘Industry Craft’ category, APAC campaigns that won include:

  • ‘Beautiful Mutations’ by The Ad Museum Tokyo, Yoshida Hideo Memorial Foundation, Dentsu Inc. Tokyo (Gold Lion, Silver Lion for brand and communications design)
  • ‘Sound Tour’, ‘Sound Tour – Lantern’ and ‘Sound Tour – Sakura’ by Spotify Japan, Geometry Ogilvy Japan Tokyo (Silver Lions)
  • ‘A Silent Frown’ by Charlie Chaplin Foundation, DDB Mudra Mumbai (Silver Lion)
  • Rejected Ales’ by Matilda Bay, Howatson + Company (Bronze Lion)
  • ‘Cockroach’, ‘Fly’ and ‘Ants’ by Live Long Life Co. Ltd., Ogilvy Bangkok (Bronze Lion)

For the ‘Digital Craft’ category, ‘The Unfiltered History Tour’ by VICE and Dentsu Creative Bengaluru won another Gold Lion.

Meanwhile, the campaign ‘Find Your Own Way’ by Otsuka, Dentsu Inc. Tokyo and Spoon Inc. Tokyo won a Bronze Lion for production design and art direction under the ‘Film Craft’ category.

In the ‘Design’ category, APAC campaign winners include:

  • ‘The Tokyo Toilet’ by The Nippon Foundation, The Nippon Foundation Tokyo (Silver Lion)
  • ‘Rejected Ales’ by Matilda Bay, Howatson + Company (Bronze Lion)
  • ‘Beautiful Mutations’ by The Ad Museum Tokyo, Yoshida Hideo Memorial Foundation, Dentsu Inc. Tokyo (Bronze Lion)
  • ‘Coffee Scrub’ by 7-Eleven, Chep Network Melbourne (Bronze Lion)

For the ‘Entertainment’ category, here are the winners:

  • ‘Dubbing The Movie’ by Dunhuang Academy, Tencent Pictures, Tencent Shenzhen, Treedom Shenzhen (Silver Lion)
  • ‘Master Ji’ by Byju’s, Dora Pigs Mumbai (Silver Lion)
  • Crime Interrupted’ by Australian Federal Police, Host Havas Sydney, Sedona Sydney (Bronze Lion)
  • ‘The Ad Break Championship–GTI Hijack’ by Volkswagen, DDB Sydney, Tribal Worldwide Sydney (Bronze Lion)
  • ‘Crispy Subtitles’ by Pepsico, Happiness (An FCB Alliance Brussels), Bliss Interactive Ho Chi Minh City (Bronze Lion)

The campaign ‘Play Has No Limits ft. Kenshi Yonezu’ by Sony and Six Inc. Tokyo won a Bronze Lion in the ‘Entertainment Lions For Music’ category. Lastly, the campaign ‘Australian Open Metaverse’ by Tennis Australia and Run It Wild Melbourne won a Bronze Lion in the ‘Entertainment Lions For Sports’ category.

Marketing Featured APAC

VaynerMedia appoints Marc Langenfeld as head of media for APAC

Singapore – Creative and media agency VaynerMedia has appointed Marc Langenfeld as the head of media for Asia-Pacific, where he will serve as a strategic partner to clients, and help further build the agency’s integrated services in the region.

He will be reporting to VaynerMedia APAC Managing Director, Tim Lindley.

Langenfeld brings in over 12 years of experience in the APAC region. Most recently, he was the APEX regional lead at Publicis Media APAC and has worked with dentsu and Carat in various regional capacities. 

Speaking on his appointment, he said, “I was immediately drawn to VaynerMedia’s operating model, a truly integrated solution across creative, media, strategy and analytics. I cannot wait to work with the incredible clients and talent already at VaynerMedia and continue to build upon the growth of the media practice in APAC.”

Meanwhile, Lindley commented, “When we met Marc we knew we’d stumbled across a rare talent. His strategic thinking is second to none, and he partners that with deep technical expertise and an empathetic leadership quality that just makes you want to follow him and learn from him. Our integrated approach is key to driving relevance at scale, and with Marc leading the media charge I have no doubt that our growth and impact in the region will continue to thrive.”

Marketing Featured Southeast Asia

APAC travellers prefer group over solo vacations: report

Singapore — New preferences are surfacing as travellers start to emerge from the thick of the COVID pandemic over the past two years. Outbound bookings grew four times in May in APAC compared to earlier this year, signalling that the travel bug is stronger than ever, with overseas travel firmly back on the table, according to a report by travel and leisure e-commerce platform, Klook.

According to the latest traveller trends research, users in APAC prefer travelling with friends, with only 30% expressing interest in taking a spontaneous solo vacation. This is a far cry from pre-pandemic days when 79% of millennials polled were more eager to embark on a solo trip. The insights reveal that travellers are craving shared experiences, especially after the pandemic.

The insights also showed that users in the region want to be pampered. 60% would rather indulge in a luxurious trip than embark on a backpacking holiday. Concurrently, they are also keen on taking slower vacations. 7 in 10 seek a laid-back trip over a rugged budget adventure – Singapore users come in above this average at 80%.

The pandemic has undoubtedly challenged many people, and travellers increasingly seek travel moments that help them unwind and relax to the fullest. In Singapore, 60% of users expressed their preference to relax in the most pampered way possible – starting off with breakfast in bed followed by a relaxing spa day.

Locally in Singapore, research also shows that 60% of users are seeking to escape the sweltering heat with a preference for visiting a cooler destination, compared to the 40% of users who said they prefer a tropical one for their next vacation. Interestingly, Klook’s insights also reveal that 6 out of 10 Singapore users also have a preference to splurge and indulge in luxury.

Sarah Wan, GM of Klook Singapore, said, “Travelling now is more than just taking a mental break. It’s about discovering what brings them joy and reconnecting with loved ones. With travel back on everyone’s agenda, we are excited to bring back the wonders of travel through our wide variety of experiences anytime, anywhere.”

Platforms Featured APAC

beIN APAC taps Globecast for fully managed media services

Singapore – Sports content provider beIN Asia Pacific has tapped media and content management solutions provider Globecast to provide multifaceted media processing and delivery services to the sports provider’s Asia-Pacific division, including playout and OTT platform hosting.

Through the partnership, Globecast will be providing a wide range of services including cloud and on-prem playout, sports contribution services and content management. The company is also supplying satellite, fibre and IP streaming distribution. Globecast will also host the sports provider’s OTT platform for the region as well as providing the ability to create and distribute pop-up channels as and when required.

Shakunt Malhotra, managing director of Globecast in Asia, said, “Our cutting-edge facilities and technology setup is designed to fully support the needs of valuable, fast-moving sports content. We are very pleased that a company of beIN SPORTS reach and scale recognises the value we bring to the market across multiple services all managed by a single, integrated global supplier. We will ensure each and every fan gets the most immersive experience possible.”

Meanwhile, Sabil Salim, vice president for media technology and operations at beIN Asia Pacific, commented, “As a major sports broadcaster with a wide array of live events, we had to ensure that we partner with a media services company that can meet our requirements and align with our goals. This isn’t only about the very impressive technical capabilities Globecast has demonstrated, it’s also about the fact the company has a significant background in sports.” 

He added, “This is very much about the quality of the content – vital to sports fans – and the fast, flexible way this can be gathered, processed and played out across multiple languages and cultures. They genuinely understand the demands of sports fanatics, which is at the heart of what we do.”

beIN APAC is part of the beIN Media Group and is headquartered in Singapore. It operates in 11 countries across the Asia-Pacific region – Australia, New Zealand, Cambodia, Hong Kong, Indonesia, Laos, Malaysia, Philippines, Thailand, Timor-Leste and Singapore.

Marketing Featured APAC

Brand experience agency Jack Morton names Phil Boyle as new MD for Asia

Singapore – Global brand experience agency Jack Morton has appointed Phil Boyle, former vice president of marketing partnerships for Asia at Live Nation, to be its new SVP, managing director for Asia.

In his new role, Boyle will be moving to Singapore and championing innovative brand experience work for clients, including Unilever, Meta, Riot Games, and HSBC, amongst others. He will also continue to promote collaboration across IPG agencies in the market.

Aside from his recent stint at Live Nation, Boyle has also previously held a leadership role at Jack Morton in Shanghai as SVP, client services for Asia, working across multiple industries from automotive to entertainment.

Commenting on his appointment, Boyle said, “Extraordinary work that makes people think, feel, and act excites me. I’m incredibly passionate about it, so I’m looking forward to getting back into the experience game. Returning to Jack Morton feels like I’m coming home. The team and agency culture is exceptional, and I’m thrilled to once again be a part of their epic journey to reimagine what a brand experience can be.”

Meanwhile, Julian Pullan, Jack Morton’s vice chairman and president for international, shared that the marketplace in Asia has faced unprecedented challenges over the last couple of years, so helping brands navigate the landscape and find the best channels to reach their audiences is critical right now. 

“Phil is the right leader to help guide our clients and teams. He understands the nuances of all the local markets – from China to Southeast Asia – and has the breadth of expertise and the strategic vision to drive growth. Not to mention that he’s a team player who embodies our core values of passion, agility, and respect at every turn,” said Pullan.

Marketing Featured APAC

Snap bolsters regional team with new hires across verticals in SG

Singapore – Social media and camera company Snap has announced new hires across its verticals in Singapore to bolster in Singapore. They will build on the company’s growth momentum following Snap’s Singapore office opening in 2020 to boost its regional presence and investments. 

The new hires in Singapore are namely Saurabh Dangwal as head of global brands for APAC, where he will be responsible for Snap’s global client partnerships across the region to drive business results using Snap’s AR and commerce solutions; Dan Heffernan as head of global agency for APAC, where he will be in charge of developing strategies to grow Snap’s partnership with agencies through scaled education and commercial initiatives; Igor Lima, head of global brands for tech in APAC, where he will partner with top brands in the tech industry to drive meaningful results and digital innovation; and Kelly Chiu as product marketing manager, where she will drive product excellence for the region.

Other hires in APAC include Kanishk Khanna as director of media partnerships in APAC, where he will collaborate with top content and media organisations to drive meaningful engagement and empower them to meet their business goals. Aiding Snap’s government relations and public policy work in the region will be Amanda Ang as head of public policy for East Asia and leading their recruitment efforts in the region is Monisha Singh as recruitment lead in APAC.

Kathryn Carter, general manager for APAC at Snap, said, “The opportunities for Snap across the APAC region are tremendous. We continue to grow the team at a phenomenal rate, further increasing our capacity to deliver to brands, advertisers and partners. We’re excited to continue building the momentum in each of our APAC markets with such a talented group of individuals.”