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Marketing Featured APAC

Cannes Lions 2022 final day: Dentsu Creative India bags agency of the year award

Cannes, France – The final day of the Cannes Lions 2022 festival ended on 25 June with Dentsu Creative India bagging the ‘Agency of the Year Award’, making the first Indian agency to win such an award in the history of the creative awards festival.

Dentsu Creative India was recognised for their efforts in the campaign ‘The Unfiltered History Tour’ alongside media brand VICE. The campaign focuses on a multimedia experience that takes viewers and listeners to the true historical nature of stolen artefacts at the British Museum.

The campaign also won a Titanium Award, given out to those campaigns that are ‘breaking new ground in branded communications with provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry’.

Speaking of the recent win, Ajay Gahlaut, group chief creative officer for India at Dentsu Creative, said, “Winning the ‘Agency of the Year’ is an emotion I cannot even begin to describe. When I used to watch other agencies win the title I often wondered if I ever would get that same honour. What they say is true. Dreams do come true! I’m over the moon with the Titanium win along with the hat trick of Grand Prix and a whole lot of other metals.” 

He added, “Not just me I think no one in the entire Indian ad industry has been part of such a huge haul of Lions ever before. And I do believe we are the first full-service Indian agency to win the title of Agency of the Year. I doff my hat to the entire team responsible for the Unfiltered History Tours.”

Meanwhile, Amit Wadhwa, CEO for India at Dentsu Creative, commented, “We are undeniably proud to be associated with a campaign that takes top honours on a global platform. This indeed fuels the fire of passion and commitment in the team that has relentlessly worked on it. The entire credit goes to each one of them who has been involved, to all our present and ex-colleagues who have worked so hard on the campaign. They are the real winners.”

On other awards, APAC winners at the ‘Film’ category include:

  • ‘Shot on iPhone 13 Pro: The Comeback’ by Apple, TBWA\Arts Lab Shanghai, Lunar Films Shanghai (Gold Lion, Silver Lion)
  • ‘Chatpat’ by SOS Children’s Villages India, FCB India Delhi, Kinnect Mumbai (Silver Lion, Bronze Lion)
  • ‘Metaverrrrrrr’ by Krungsri First Choice, Leo Burnett Bangkok, Factory01 Bangkok (Silver Lion, Bronze Lion)
  • ‘Machine-Gun Mouth’ by Battlegrounds Mobile India, DDB Mudra Mumbai, Early Man Film Pvt. Ltd. Mumbai (Bronze Lion)
  • ‘Party’ by Cheers, GIGIL Taguig, Arcade Film Factory Makati (Bronze Lion)
  • ‘The Wisdom of the East’ by 5 Takabb, Phenomena Co. Bangkok (Bronze Lion)

The campaign ‘Adeli’ by Unipads and VMLY&R took a Bronze Lion in the category ‘Glass: The Lion for Change’.

Meanwhile, in the ‘Sustainable Development Goals’ category, the campaign ‘The Missing Chapter’ by P&G and Leo Burnett Mumbai won the Grand Prix award. Other winners include:

  • ‘Smart Fill’ by Unilever, VMLY&R Commerce India Mumbai (Silver Lion)
  • ‘Child Marriage Prevention Loan’ by IPDC Finance Ltd and Amal Foundation, Grey Bangladesh Dhaka (Bronze Lion)
  • ‘Goodie Box’ by Everybody Eats, DDB New Zealand Auckland (Bronze Lion)
  • ‘Quest for Dyslexia’ by Samsung, Cheil Worldwide Beijing (Bronze Lion)
  • ‘One House to Save Many’ by Suncorp Group, Leo Burnett Sydney (Bronze Lion)
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Marketing Featured APAC

Day 4 of Cannes Lions 2022: Here are the agency, brand winners for APAC

Cannes, France – It’s the fourth day of the Cannes Lions 2022 festival, and for this day, the awards show will focus on the categories ‘Creative B2B Lions’, ‘Direct Lions’, ‘Media Lions’, ‘Creative Data Lions’, ‘PR Lions’, and ‘Social & Influencer Lions’.

Dentsu Creative India has won its third Grand Prix today under the category ‘Social & Influencer Lions’ for the campaign ‘The Unfiltered History Tour’ with VICE. It also won a Silver Lion in the same category for social purpose, and a bronze for the PR category.

Speaking on the new wins, Amit Wadhwa, CEO for India at Dentsu Creative, said, “Today, we add yet another Grand Prix, 1 Silver and 1 Bronze to our wins. And yet again, kudos to each and every one of our present and ex-teammates for the dedication, brilliance, and excellence that they have put in and into this journey to get us here. This belongs to them.”

Meanwhile, Ajay Gahlaut, group chief creative officer for India at Dentsu Creative, commented, “Here we are almost towards the end of this Grand Festival, and we win a THIRD Grand Prix today along with a Silver and Bronze. We are definitely writing history here. I am extremely proud of how we have fared so far. And there’s still a day to go. We’re not done yet.”

The campaign ‘Robyn’s Undies’ by Yellow and Heyyou Auckland won a Bronze Lion in the Creative B2B category.

On the ‘Direct’ category, APAC winners include:

  • ‘Shah Rukh Khan-My-Ad’ by Cadbury Celebration, Ogilvy Mumbai (Gold Lion, Bronze Lion)
  • ‘The Nominate Me Selfie’ by Political Shakti, The Times of India, FCB India Delhi (Gold Lion)
  • Beyond Binary Code’ by Spark, Colenso BBDO Auckland (Silver Lion)
  • ‘Rejected Ales’ by Matilda Bay, Howatson+Company (Silver Lion)
  • ‘Samsung iTest’ by Samsung, DDB New Zealand Auckland (2 Bronze Lions)
  • ‘Chatpat’ by SOS Children’s Villages India, FCB India Delhi (Bronze Lion)

Meanwhile, winners for the ‘Media’ category include:

  • ‘Samsung iTest’ by Samsung, DDB New Zealand Auckland (Gold Lion)
  • ‘Chatpat’ by SOS Children’s Villages India, FCB India Delhi (Gold Lion, Silver Lion)
  • ‘AAMI Rest Towns’ by AAMI, Ogilvy Australia Melbourne, OMD Sydney (Gold Lion)
  • ‘The Ad Break Championship-GTI Hijack’ by Volkswagen, DDB Sydney, PHD Sydney (Gold Lion)
  • ‘Perk Disclaimers’ by Cadbury Perk, Ogilvy Mumbai, Wavemaker India Mumbai (Silver Lion)
  • ‘The Nominate Me Selfie’ by Political Shakti, The Times of India, FCB India Delhi (Silver Lion)
  • ‘Quest for Dyslexia’ by Samsung, Cheil Worldwide Beijing (Bronze Lion)
  • ‘Versus’ by SK-II, Mediacom Singapore (Bronze Lion)
  • ‘Adidas Neo Gymnastics x Just Dance’ by Adidas, TBWA\Bolt Shanghai (Bronze Lion)
  • ‘See Equal #ShareTheLoad (Integrated) by P&G, BBDO India Mumbai, Mediacom India Mumbai (Bronze Lion)

For the ‘Creative Data’ category, the APAC winners are:

  • ‘Shah Rukh Khan-My-Ad’ by Cadbury Celebration, Ogilvy Mumbai (Gold Lion)
  • ‘AAMI Rest Towns’ by AAMI, Ogilvy Australia Melbourne, OMD Sydney (Bronze Lion)

Aside from Dentsu Creative India, The APAC winners for the ‘PR’ category include:

  • ‘One House to Save Many’ by Suncorp Group, Leo Burnett Sydney (Bronze Lion)
  • ‘Unbox Me’ by Unaids, FCB India Delhi, Cumulus Gurgaon (Bronze Lion)
  • ‘David’s Unusables’ by Motor Neurone Disease Association NZ, Special Auckland (Bronze Lion)
  • ‘Greeting Milk’ by Maeil Dairies, Innored Seoul (2 Bronze Lions)

Lastly, winners in the ‘Social & Influencer’ category, aside from Dentsu Creative India, include:

  • BMW: Nothing But Sheer Joy’ by BMW, TBWA\Juice China Beijing (Gold Lion)
  • ‘Chatpat’ by SOS Children’s Villages India, FCB India Delhi (Gold Lion, Silver Lion, Bronze Lion)
  • ‘Aquafresh Fortune Telling’ by GSK Consumer Healthcare Japan, Grey Tokyo (Silver Lion)
  • ‘Samsung iTest’ by Samsung, DDB New Zealand Auckland (Bronze Lion)
  • ‘Unbox Me’ by Unaids, FCB India Delhi, Cumulus Gurgaon (Bronze Lion)
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Marketing Featured APAC

Day 3 of Cannes Lions 2022: See the latest agencies to bag awards

Cannes, Frances – Cannes Lions 2022 is in full swing, and is now in its third day. The event, which is held from 20 to 24 of June this year, celebrates the value of creativity in branded communication across brands and agencies worldwide.

For the ‘Brand Experience & Activation Lions’ category, Dentsu Creative India won its second Grand Prix for its ‘The Unfiltered History Tour’ campaign with VICE. The creative team is composed of teams from Dentsu Creative Bengaluru, Dentsu Creative Mumbai , and Dentsu Creative Guragao. The campaign also won a Silver Lion for new realities and voice activation.

Other APAC winners in the aforementioned category include:

  • ‘Gamer Asylum’ by Artotel Group, Ogilvy Singapore (Silver Lion)
  • ‘The Nominate Me Selfie’ by Political Shakti, The Times of India, FCB India Delhi (Silver Lion)
  • ‘Shah Rukh Khan-My-Ad’ by Cadbury Celebrations, Ogilvy Mumbai (Silver Lion)
  • ‘Rejected Ales’ by Matilda Bay, Howatson+Company (Silver Lion)
  • ‘Child Marriage Prevention Loan’ by IPDC Finance Ltd., Amal Foundation, Grey Bangladesh Dhaka (Silver Lion)
  • ‘Greeting Milk’ by Maeil Dairies, Innored Seoul (Silver Lion)
  • ‘Quest for Dyslexia’ by Samsung, Cheil Worldwide Beijing (Bronze Lion)

Meanwhile, the campaign ‘One House to Save Many’ by Suncorp Group and Leo Burnett Sydney won the Grand Prix for the ‘Innovation’ category. In the same category, the campaign ‘The Killer Pack’ by Maxx Flash and VMLY&R Mumbai won a Silver Lion.

Winners in the ‘Mobile’ category include:

  • ‘The Unfiltered History Tour’ by VICE, Dentsu Creative Bengaluru (Silver Lion)
  • ‘Quest for Dyslexia’ by Samsung, Cheil Worldwide (Silver Lion)

The campaign ‘Crime Interrupted’ by the Australian Federal Police and Host Havas Sydney has won a Silver Lion in the ‘Creative Strategy’ category.

On the ‘Creative Commerce’ category, APAC winners include:

  • ‘Smart Fill’ by Unilever, VMLY&R Commerce India Mumbai (Gold Lion)
  • ‘Shagun Ka Lifafa’ by Ujjivan Small Finance Bank, McCann India Mumbai (Gold Lion)
  • ‘Favorite Food Soy Sauce’ by Dento Design Kobo Inc., Hakuhodo Inc. Tokyo (Silver Lion)

Lastly, on the ‘Creative Business Transformation’ category, ‘Smart Fill’ by Unilever, VMLY&R Commerce India Mumbai won a Bronze Lion.

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Marketing Featured South Asia

Dentsu Creative India dominates Cannes Lions 2022

Cannes, France – The Dentsu Creative India team has won multiple awards at the ongoing Cannes Lions 2022 Festival, most notably for the campaign ‘The Unfiltered History Tour’, done in collaboration with media company VICE.

At the moment, the campaign has won two Grand Prix awards, both in the ‘Radio & Audio’ and more recently, in the ‘Brand Experience & Activation’ categories. The campaign also won a Gold Lion in the ‘Digital Craft’ category for its personalised storytelling and experience, and a Silver Lion in the ‘Mobile’ category for its mobile-led category.

The campaign also won a Silver Lion award for media and entertainment and two Bronze Lion for audio-led creativity as well as cultural insight.

Amit Wadhwa, CEO for India at Dentsu Creative said, “It is our Day 3 at Cannes and we are on top of the world to win yet another Grand Prix and Silver Lion. It is indeed blissful to take back 2 Grand Prix in addition to the many metals. It has been a mind-blowing experience so far. While we party harder for this one, I am in awe of the level of global creativity and innovation displayed at the festival. We are totally looking forward to witnessing more innovation ahead and expecting many more wins.”

Meanwhile, Ajay Gahlaut, group chief creative officer for India at Dentsu Creative, “Today, we have made history with another tremendous victory. A Grand Prix and Silver! Kudos to the entire team for the massive win. I am enthralled with the mark ‘The Unfiltered History Tour’ campaign and everyone behind it has left. My heartiest congratulations to all of them. It’s time to celebrate while we wait to increase the number of our wins.”

The campaign with VICE aims at exploring the most disputed artefacts displayed in the British Museum. Included in the campaign is an interactive mobile site, where users can take a tour of the museum via Instagram filters and immersive audio; as well as a series of podcast episodes.

Dentsu has recently launched ‘Dentsu Creative’, which unites its creative agencies, including DentsuMB, 360i, and Isobar, and expands its entertainment, earned attention, and experience capabilities.

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Marketing Featured Global

Here are the APAC winners at the Cannes Lions 2022 so far

Cannes, France – The Cannes Lions Awards is currently in full swing from 20 to 24 of June this year at the city of Cannes in France. The global awards show celebrates the value of creativity in branded communication: from product and service development to the creative strategy, execution and impact.

For the first and second day of the awards, we take a look at the brands and agencies across Asia-Pacific that have won so far.

In the ‘Health & Wellness’ category, Maxx Flash’s ‘The Killer Pack’ campaign alongside VMLY&R Mumbai won the Grand Prix category. This mosquito repellent, made from 100% biodegradable, innovative packaging which kills mosquito larvae when disposed in garbage dumps, dustbins and stagnant water, helping to break the vicious cycle of threatening diseases like dengue and malaria in India.

Other APAC campaigns that won in the category include:

  • ‘David Unusables’ by Motor Neurone Disease Association NZ, Special Auckland (Gold Lion)
  • ‘The Missing Chapter’ by Procter & Gamble, Leo Burnett India (Silver Lion)
  • ‘Adeli’ by Unipads, VMLY&R Mumbai (Silver Lion)
  • ‘The Wisdom of the East’ by 5 Takabb, Phenomena Co. Bangkok (Bronze Lion)
  • Disease Dilemmas’ by Garvan Institute of Medical Research, Dentsu Creative Sydney (Bronze Lion)

Meanwhile, APAC winners for the ‘Outdoor’ category include:

  • ‘Flags of Generosity’ by Cadbury, Ogilvy Singapore (Gold Lion)
  • ‘Living Room’, ‘Kitchen’, and ‘Restroom’ by Ikea Thailand, Ogilvy Bangkok (Silver Lions)

For the ‘Radio & Audio’ category, ‘The Unfiltered History Tour’ by VICE and Dentsu Creative Bengaluru won the Grand Prix award, as well as garnering a Silver Lion award for media and entertainment and a Bronze Lion for audio-led creativity as well as cultural insight. The campaign is a creatively ground-breaking unofficial podcast guide to the British Museum’s disputed artefacts.

In the ‘Industry Craft’ category, APAC campaigns that won include:

  • ‘Beautiful Mutations’ by The Ad Museum Tokyo, Yoshida Hideo Memorial Foundation, Dentsu Inc. Tokyo (Gold Lion, Silver Lion for brand and communications design)
  • ‘Sound Tour’, ‘Sound Tour – Lantern’ and ‘Sound Tour – Sakura’ by Spotify Japan, Geometry Ogilvy Japan Tokyo (Silver Lions)
  • ‘A Silent Frown’ by Charlie Chaplin Foundation, DDB Mudra Mumbai (Silver Lion)
  • Rejected Ales’ by Matilda Bay, Howatson + Company (Bronze Lion)
  • ‘Cockroach’, ‘Fly’ and ‘Ants’ by Live Long Life Co. Ltd., Ogilvy Bangkok (Bronze Lion)

For the ‘Digital Craft’ category, ‘The Unfiltered History Tour’ by VICE and Dentsu Creative Bengaluru won another Gold Lion.

Meanwhile, the campaign ‘Find Your Own Way’ by Otsuka, Dentsu Inc. Tokyo and Spoon Inc. Tokyo won a Bronze Lion for production design and art direction under the ‘Film Craft’ category.

In the ‘Design’ category, APAC campaign winners include:

  • ‘The Tokyo Toilet’ by The Nippon Foundation, The Nippon Foundation Tokyo (Silver Lion)
  • ‘Rejected Ales’ by Matilda Bay, Howatson + Company (Bronze Lion)
  • ‘Beautiful Mutations’ by The Ad Museum Tokyo, Yoshida Hideo Memorial Foundation, Dentsu Inc. Tokyo (Bronze Lion)
  • ‘Coffee Scrub’ by 7-Eleven, Chep Network Melbourne (Bronze Lion)

For the ‘Entertainment’ category, here are the winners:

  • ‘Dubbing The Movie’ by Dunhuang Academy, Tencent Pictures, Tencent Shenzhen, Treedom Shenzhen (Silver Lion)
  • ‘Master Ji’ by Byju’s, Dora Pigs Mumbai (Silver Lion)
  • Crime Interrupted’ by Australian Federal Police, Host Havas Sydney, Sedona Sydney (Bronze Lion)
  • ‘The Ad Break Championship–GTI Hijack’ by Volkswagen, DDB Sydney, Tribal Worldwide Sydney (Bronze Lion)
  • ‘Crispy Subtitles’ by Pepsico, Happiness (An FCB Alliance Brussels), Bliss Interactive Ho Chi Minh City (Bronze Lion)

The campaign ‘Play Has No Limits ft. Kenshi Yonezu’ by Sony and Six Inc. Tokyo won a Bronze Lion in the ‘Entertainment Lions For Music’ category. Lastly, the campaign ‘Australian Open Metaverse’ by Tennis Australia and Run It Wild Melbourne won a Bronze Lion in the ‘Entertainment Lions For Sports’ category.