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Marketing Featured APAC

Cannes Lions 2022 final day: Dentsu Creative India bags agency of the year award

Cannes, France – The final day of the Cannes Lions 2022 festival ended on 25 June with Dentsu Creative India bagging the ‘Agency of the Year Award’, making the first Indian agency to win such an award in the history of the creative awards festival.

Dentsu Creative India was recognised for their efforts in the campaign ‘The Unfiltered History Tour’ alongside media brand VICE. The campaign focuses on a multimedia experience that takes viewers and listeners to the true historical nature of stolen artefacts at the British Museum.

The campaign also won a Titanium Award, given out to those campaigns that are ‘breaking new ground in branded communications with provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry’.

Speaking of the recent win, Ajay Gahlaut, group chief creative officer for India at Dentsu Creative, said, “Winning the ‘Agency of the Year’ is an emotion I cannot even begin to describe. When I used to watch other agencies win the title I often wondered if I ever would get that same honour. What they say is true. Dreams do come true! I’m over the moon with the Titanium win along with the hat trick of Grand Prix and a whole lot of other metals.” 

He added, “Not just me I think no one in the entire Indian ad industry has been part of such a huge haul of Lions ever before. And I do believe we are the first full-service Indian agency to win the title of Agency of the Year. I doff my hat to the entire team responsible for the Unfiltered History Tours.”

Meanwhile, Amit Wadhwa, CEO for India at Dentsu Creative, commented, “We are undeniably proud to be associated with a campaign that takes top honours on a global platform. This indeed fuels the fire of passion and commitment in the team that has relentlessly worked on it. The entire credit goes to each one of them who has been involved, to all our present and ex-colleagues who have worked so hard on the campaign. They are the real winners.”

On other awards, APAC winners at the ‘Film’ category include:

  • ‘Shot on iPhone 13 Pro: The Comeback’ by Apple, TBWA\Arts Lab Shanghai, Lunar Films Shanghai (Gold Lion, Silver Lion)
  • ‘Chatpat’ by SOS Children’s Villages India, FCB India Delhi, Kinnect Mumbai (Silver Lion, Bronze Lion)
  • ‘Metaverrrrrrr’ by Krungsri First Choice, Leo Burnett Bangkok, Factory01 Bangkok (Silver Lion, Bronze Lion)
  • ‘Machine-Gun Mouth’ by Battlegrounds Mobile India, DDB Mudra Mumbai, Early Man Film Pvt. Ltd. Mumbai (Bronze Lion)
  • ‘Party’ by Cheers, GIGIL Taguig, Arcade Film Factory Makati (Bronze Lion)
  • ‘The Wisdom of the East’ by 5 Takabb, Phenomena Co. Bangkok (Bronze Lion)

The campaign ‘Adeli’ by Unipads and VMLY&R took a Bronze Lion in the category ‘Glass: The Lion for Change’.

Meanwhile, in the ‘Sustainable Development Goals’ category, the campaign ‘The Missing Chapter’ by P&G and Leo Burnett Mumbai won the Grand Prix award. Other winners include:

  • ‘Smart Fill’ by Unilever, VMLY&R Commerce India Mumbai (Silver Lion)
  • ‘Child Marriage Prevention Loan’ by IPDC Finance Ltd and Amal Foundation, Grey Bangladesh Dhaka (Bronze Lion)
  • ‘Goodie Box’ by Everybody Eats, DDB New Zealand Auckland (Bronze Lion)
  • ‘Quest for Dyslexia’ by Samsung, Cheil Worldwide Beijing (Bronze Lion)
  • ‘One House to Save Many’ by Suncorp Group, Leo Burnett Sydney (Bronze Lion)
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Marketing Featured APAC

Day 4 of Cannes Lions 2022: Here are the agency, brand winners for APAC

Cannes, France – It’s the fourth day of the Cannes Lions 2022 festival, and for this day, the awards show will focus on the categories ‘Creative B2B Lions’, ‘Direct Lions’, ‘Media Lions’, ‘Creative Data Lions’, ‘PR Lions’, and ‘Social & Influencer Lions’.

Dentsu Creative India has won its third Grand Prix today under the category ‘Social & Influencer Lions’ for the campaign ‘The Unfiltered History Tour’ with VICE. It also won a Silver Lion in the same category for social purpose, and a bronze for the PR category.

Speaking on the new wins, Amit Wadhwa, CEO for India at Dentsu Creative, said, “Today, we add yet another Grand Prix, 1 Silver and 1 Bronze to our wins. And yet again, kudos to each and every one of our present and ex-teammates for the dedication, brilliance, and excellence that they have put in and into this journey to get us here. This belongs to them.”

Meanwhile, Ajay Gahlaut, group chief creative officer for India at Dentsu Creative, commented, “Here we are almost towards the end of this Grand Festival, and we win a THIRD Grand Prix today along with a Silver and Bronze. We are definitely writing history here. I am extremely proud of how we have fared so far. And there’s still a day to go. We’re not done yet.”

The campaign ‘Robyn’s Undies’ by Yellow and Heyyou Auckland won a Bronze Lion in the Creative B2B category.

On the ‘Direct’ category, APAC winners include:

  • ‘Shah Rukh Khan-My-Ad’ by Cadbury Celebration, Ogilvy Mumbai (Gold Lion, Bronze Lion)
  • ‘The Nominate Me Selfie’ by Political Shakti, The Times of India, FCB India Delhi (Gold Lion)
  • Beyond Binary Code’ by Spark, Colenso BBDO Auckland (Silver Lion)
  • ‘Rejected Ales’ by Matilda Bay, Howatson+Company (Silver Lion)
  • ‘Samsung iTest’ by Samsung, DDB New Zealand Auckland (2 Bronze Lions)
  • ‘Chatpat’ by SOS Children’s Villages India, FCB India Delhi (Bronze Lion)

Meanwhile, winners for the ‘Media’ category include:

  • ‘Samsung iTest’ by Samsung, DDB New Zealand Auckland (Gold Lion)
  • ‘Chatpat’ by SOS Children’s Villages India, FCB India Delhi (Gold Lion, Silver Lion)
  • ‘AAMI Rest Towns’ by AAMI, Ogilvy Australia Melbourne, OMD Sydney (Gold Lion)
  • ‘The Ad Break Championship-GTI Hijack’ by Volkswagen, DDB Sydney, PHD Sydney (Gold Lion)
  • ‘Perk Disclaimers’ by Cadbury Perk, Ogilvy Mumbai, Wavemaker India Mumbai (Silver Lion)
  • ‘The Nominate Me Selfie’ by Political Shakti, The Times of India, FCB India Delhi (Silver Lion)
  • ‘Quest for Dyslexia’ by Samsung, Cheil Worldwide Beijing (Bronze Lion)
  • ‘Versus’ by SK-II, Mediacom Singapore (Bronze Lion)
  • ‘Adidas Neo Gymnastics x Just Dance’ by Adidas, TBWA\Bolt Shanghai (Bronze Lion)
  • ‘See Equal #ShareTheLoad (Integrated) by P&G, BBDO India Mumbai, Mediacom India Mumbai (Bronze Lion)

For the ‘Creative Data’ category, the APAC winners are:

  • ‘Shah Rukh Khan-My-Ad’ by Cadbury Celebration, Ogilvy Mumbai (Gold Lion)
  • ‘AAMI Rest Towns’ by AAMI, Ogilvy Australia Melbourne, OMD Sydney (Bronze Lion)

Aside from Dentsu Creative India, The APAC winners for the ‘PR’ category include:

  • ‘One House to Save Many’ by Suncorp Group, Leo Burnett Sydney (Bronze Lion)
  • ‘Unbox Me’ by Unaids, FCB India Delhi, Cumulus Gurgaon (Bronze Lion)
  • ‘David’s Unusables’ by Motor Neurone Disease Association NZ, Special Auckland (Bronze Lion)
  • ‘Greeting Milk’ by Maeil Dairies, Innored Seoul (2 Bronze Lions)

Lastly, winners in the ‘Social & Influencer’ category, aside from Dentsu Creative India, include:

  • BMW: Nothing But Sheer Joy’ by BMW, TBWA\Juice China Beijing (Gold Lion)
  • ‘Chatpat’ by SOS Children’s Villages India, FCB India Delhi (Gold Lion, Silver Lion, Bronze Lion)
  • ‘Aquafresh Fortune Telling’ by GSK Consumer Healthcare Japan, Grey Tokyo (Silver Lion)
  • ‘Samsung iTest’ by Samsung, DDB New Zealand Auckland (Bronze Lion)
  • ‘Unbox Me’ by Unaids, FCB India Delhi, Cumulus Gurgaon (Bronze Lion)
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Marketing Featured APAC

Day 3 of Cannes Lions 2022: See the latest agencies to bag awards

Cannes, Frances – Cannes Lions 2022 is in full swing, and is now in its third day. The event, which is held from 20 to 24 of June this year, celebrates the value of creativity in branded communication across brands and agencies worldwide.

For the ‘Brand Experience & Activation Lions’ category, Dentsu Creative India won its second Grand Prix for its ‘The Unfiltered History Tour’ campaign with VICE. The creative team is composed of teams from Dentsu Creative Bengaluru, Dentsu Creative Mumbai , and Dentsu Creative Guragao. The campaign also won a Silver Lion for new realities and voice activation.

Other APAC winners in the aforementioned category include:

  • ‘Gamer Asylum’ by Artotel Group, Ogilvy Singapore (Silver Lion)
  • ‘The Nominate Me Selfie’ by Political Shakti, The Times of India, FCB India Delhi (Silver Lion)
  • ‘Shah Rukh Khan-My-Ad’ by Cadbury Celebrations, Ogilvy Mumbai (Silver Lion)
  • ‘Rejected Ales’ by Matilda Bay, Howatson+Company (Silver Lion)
  • ‘Child Marriage Prevention Loan’ by IPDC Finance Ltd., Amal Foundation, Grey Bangladesh Dhaka (Silver Lion)
  • ‘Greeting Milk’ by Maeil Dairies, Innored Seoul (Silver Lion)
  • ‘Quest for Dyslexia’ by Samsung, Cheil Worldwide Beijing (Bronze Lion)

Meanwhile, the campaign ‘One House to Save Many’ by Suncorp Group and Leo Burnett Sydney won the Grand Prix for the ‘Innovation’ category. In the same category, the campaign ‘The Killer Pack’ by Maxx Flash and VMLY&R Mumbai won a Silver Lion.

Winners in the ‘Mobile’ category include:

  • ‘The Unfiltered History Tour’ by VICE, Dentsu Creative Bengaluru (Silver Lion)
  • ‘Quest for Dyslexia’ by Samsung, Cheil Worldwide (Silver Lion)

The campaign ‘Crime Interrupted’ by the Australian Federal Police and Host Havas Sydney has won a Silver Lion in the ‘Creative Strategy’ category.

On the ‘Creative Commerce’ category, APAC winners include:

  • ‘Smart Fill’ by Unilever, VMLY&R Commerce India Mumbai (Gold Lion)
  • ‘Shagun Ka Lifafa’ by Ujjivan Small Finance Bank, McCann India Mumbai (Gold Lion)
  • ‘Favorite Food Soy Sauce’ by Dento Design Kobo Inc., Hakuhodo Inc. Tokyo (Silver Lion)

Lastly, on the ‘Creative Business Transformation’ category, ‘Smart Fill’ by Unilever, VMLY&R Commerce India Mumbai won a Bronze Lion.

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Marketing Featured South Asia

Dentsu Creative India dominates Cannes Lions 2022

Cannes, France – The Dentsu Creative India team has won multiple awards at the ongoing Cannes Lions 2022 Festival, most notably for the campaign ‘The Unfiltered History Tour’, done in collaboration with media company VICE.

At the moment, the campaign has won two Grand Prix awards, both in the ‘Radio & Audio’ and more recently, in the ‘Brand Experience & Activation’ categories. The campaign also won a Gold Lion in the ‘Digital Craft’ category for its personalised storytelling and experience, and a Silver Lion in the ‘Mobile’ category for its mobile-led category.

The campaign also won a Silver Lion award for media and entertainment and two Bronze Lion for audio-led creativity as well as cultural insight.

Amit Wadhwa, CEO for India at Dentsu Creative said, “It is our Day 3 at Cannes and we are on top of the world to win yet another Grand Prix and Silver Lion. It is indeed blissful to take back 2 Grand Prix in addition to the many metals. It has been a mind-blowing experience so far. While we party harder for this one, I am in awe of the level of global creativity and innovation displayed at the festival. We are totally looking forward to witnessing more innovation ahead and expecting many more wins.”

Meanwhile, Ajay Gahlaut, group chief creative officer for India at Dentsu Creative, “Today, we have made history with another tremendous victory. A Grand Prix and Silver! Kudos to the entire team for the massive win. I am enthralled with the mark ‘The Unfiltered History Tour’ campaign and everyone behind it has left. My heartiest congratulations to all of them. It’s time to celebrate while we wait to increase the number of our wins.”

The campaign with VICE aims at exploring the most disputed artefacts displayed in the British Museum. Included in the campaign is an interactive mobile site, where users can take a tour of the museum via Instagram filters and immersive audio; as well as a series of podcast episodes.

Dentsu has recently launched ‘Dentsu Creative’, which unites its creative agencies, including DentsuMB, 360i, and Isobar, and expands its entertainment, earned attention, and experience capabilities.

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Marketing Featured Global

Here are the APAC winners at the Cannes Lions 2022 so far

Cannes, France – The Cannes Lions Awards is currently in full swing from 20 to 24 of June this year at the city of Cannes in France. The global awards show celebrates the value of creativity in branded communication: from product and service development to the creative strategy, execution and impact.

For the first and second day of the awards, we take a look at the brands and agencies across Asia-Pacific that have won so far.

In the ‘Health & Wellness’ category, Maxx Flash’s ‘The Killer Pack’ campaign alongside VMLY&R Mumbai won the Grand Prix category. This mosquito repellent, made from 100% biodegradable, innovative packaging which kills mosquito larvae when disposed in garbage dumps, dustbins and stagnant water, helping to break the vicious cycle of threatening diseases like dengue and malaria in India.

Other APAC campaigns that won in the category include:

  • ‘David Unusables’ by Motor Neurone Disease Association NZ, Special Auckland (Gold Lion)
  • ‘The Missing Chapter’ by Procter & Gamble, Leo Burnett India (Silver Lion)
  • ‘Adeli’ by Unipads, VMLY&R Mumbai (Silver Lion)
  • ‘The Wisdom of the East’ by 5 Takabb, Phenomena Co. Bangkok (Bronze Lion)
  • Disease Dilemmas’ by Garvan Institute of Medical Research, Dentsu Creative Sydney (Bronze Lion)

Meanwhile, APAC winners for the ‘Outdoor’ category include:

  • ‘Flags of Generosity’ by Cadbury, Ogilvy Singapore (Gold Lion)
  • ‘Living Room’, ‘Kitchen’, and ‘Restroom’ by Ikea Thailand, Ogilvy Bangkok (Silver Lions)

For the ‘Radio & Audio’ category, ‘The Unfiltered History Tour’ by VICE and Dentsu Creative Bengaluru won the Grand Prix award, as well as garnering a Silver Lion award for media and entertainment and a Bronze Lion for audio-led creativity as well as cultural insight. The campaign is a creatively ground-breaking unofficial podcast guide to the British Museum’s disputed artefacts.

In the ‘Industry Craft’ category, APAC campaigns that won include:

  • ‘Beautiful Mutations’ by The Ad Museum Tokyo, Yoshida Hideo Memorial Foundation, Dentsu Inc. Tokyo (Gold Lion, Silver Lion for brand and communications design)
  • ‘Sound Tour’, ‘Sound Tour – Lantern’ and ‘Sound Tour – Sakura’ by Spotify Japan, Geometry Ogilvy Japan Tokyo (Silver Lions)
  • ‘A Silent Frown’ by Charlie Chaplin Foundation, DDB Mudra Mumbai (Silver Lion)
  • Rejected Ales’ by Matilda Bay, Howatson + Company (Bronze Lion)
  • ‘Cockroach’, ‘Fly’ and ‘Ants’ by Live Long Life Co. Ltd., Ogilvy Bangkok (Bronze Lion)

For the ‘Digital Craft’ category, ‘The Unfiltered History Tour’ by VICE and Dentsu Creative Bengaluru won another Gold Lion.

Meanwhile, the campaign ‘Find Your Own Way’ by Otsuka, Dentsu Inc. Tokyo and Spoon Inc. Tokyo won a Bronze Lion for production design and art direction under the ‘Film Craft’ category.

In the ‘Design’ category, APAC campaign winners include:

  • ‘The Tokyo Toilet’ by The Nippon Foundation, The Nippon Foundation Tokyo (Silver Lion)
  • ‘Rejected Ales’ by Matilda Bay, Howatson + Company (Bronze Lion)
  • ‘Beautiful Mutations’ by The Ad Museum Tokyo, Yoshida Hideo Memorial Foundation, Dentsu Inc. Tokyo (Bronze Lion)
  • ‘Coffee Scrub’ by 7-Eleven, Chep Network Melbourne (Bronze Lion)

For the ‘Entertainment’ category, here are the winners:

  • ‘Dubbing The Movie’ by Dunhuang Academy, Tencent Pictures, Tencent Shenzhen, Treedom Shenzhen (Silver Lion)
  • ‘Master Ji’ by Byju’s, Dora Pigs Mumbai (Silver Lion)
  • Crime Interrupted’ by Australian Federal Police, Host Havas Sydney, Sedona Sydney (Bronze Lion)
  • ‘The Ad Break Championship–GTI Hijack’ by Volkswagen, DDB Sydney, Tribal Worldwide Sydney (Bronze Lion)
  • ‘Crispy Subtitles’ by Pepsico, Happiness (An FCB Alliance Brussels), Bliss Interactive Ho Chi Minh City (Bronze Lion)

The campaign ‘Play Has No Limits ft. Kenshi Yonezu’ by Sony and Six Inc. Tokyo won a Bronze Lion in the ‘Entertainment Lions For Music’ category. Lastly, the campaign ‘Australian Open Metaverse’ by Tennis Australia and Run It Wild Melbourne won a Bronze Lion in the ‘Entertainment Lions For Sports’ category.

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Marketing Featured Global

The One Club mints NFTs for special awards winners 

New York – The One Club for Creativity has launched its NFT collection which will be given to its special awards winners. This will be awarded in addition to its iconic physical One Show 2022 Pencils to this year’s winners.

One NFT will be minted for each winner of a One Show Special Award, including ‘Best of Show’, ‘Best of Disciplines’, ‘CMO Pencil’, ‘Green Pencil’, ‘Fusion Pencil’, ‘SDG Pencil’, and global ‘of the Year’ winners.

The assets are utility NFTs, which qualify the holder to a series of perks and special offers including nominations for future One Show juries, complimentary tickets to One Club events, opportunities to speak at club events, exclusive access to One Club content and board members, and more.

The NFTs are minted on the VAST platform, which is powered by Polygon. They are automatically ‘mirrored’ to the wallet holder’s account on OpenSea, meaning One Show Pencil NFTs can be openly traded on the secondary market via VAST or OpenSea with the same eco-friendly smart contract.

Kevin Swanepoel, CEO at The One Club, said, “As a nonprofit organisation whose mission is to support the global creative community, we are constantly looking for ways to elevate and give back to the industry. Minting utility Pencil NFTs is more than just an exciting new way to celebrate the Special Awards winners. It’s also a creative new vehicle to engage the community, and a way to offer exclusive perks to creatives around the world.”

Meanwhile, Michael Jurkovac, VAST CEO and co-founder, commented, “VAST isn’t a technology platform built for creatives, it’s a creative platform built with technology. As an FCB and TBWA\Chiat Day alum, I’ve always considered The One Show to be one of the awards I valued most, so I’m thrilled to work with The One Club on this project. The One Show Pencil is also one of the most beautifully designed awards, period.”

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Marketing Featured Global

Here is the complete list of winners at AD STARS 2021

Singapore – AD STARS, the global advertising festival that aims to share creative solutions, has revealed its 2021 Grand Prix, gold, silver, and bronze winners at its recent online awards ceremony with 619 winners overall, chosen from 1,726 finalists from 54 countries.

“AD STARS is always a wonderful show to view work from a large number of cultures and is always an incredible learning experience. This year was no different, the jury was absolutely amazed by the variety of thinking,” said Ali Rez, the regional executive creative director at Impact BBDO MENAP, and was an executive judge at the AD STARS 2021 Awards.

Eight Grand Prix trophies were awarded to six creative companies:

  • Saatchi & Saatchi Australia: ‘Donation Dollar’ for Royal Australian Mint (Brand Experience & Activation Grand Prix, Design Grand Prix and Direct Grand Prix)
  • Dentsu Inc. Japan: ‘The Toxic Dictionary’ for Nikkei Inc. (Print Grand Prix)
  • Happiness Saigon, Vietnam: ‘Lays Crispy Subtitles’ for Le Thi Yen (Radio & Audio Grand Prix)
  • VMLY&R Singapore: ‘Pride Pass’ for Manpower Group Workforce Solutions (Public Service Advertising Grand Prix)
  • Cheil Hong Kong: ‘The Cost of Bullying’ for Samsung (Public Service Advertising Grand Prix)
  • TBWA Hakuhodo Japan: ‘The First Take’ for The First Take (Video Stars Grand Prix).

Film & Video Stars Gold winners:

  • Wunderman Thompson Thailand: ‘This creative is thanking a client for canceling its work in the pandemic’ for TCP Group
  • Taproot Dentsu India: ‘Pooja Didi’ for Facebook
  • POL Oslo, Norway: ‘Don’t hate.Imitate – The Super Bowl Clapback’ for Audi Norway
  • Ogilvy Group Thailand: ‘Library’ for Monde Nissin Co. Ltd.
  • Amber Communication Shanghai, China: ‘Safely feel the real world’ for Durex
  • dentsu mcgarrybowen, Taiwan: ‘In Love We Trust’ for Sinyi Realty
  • BBH Singapore: ‘It’s in Our Spirit’ for The Absolut Company.           

Meanwhile, the Grand Prix in the Video Stars category was awarded to TBWA Hakuhodo for ‘The First Take’.

Three Gold winners in Video Stars:

  • GIGIL, Philippines: ‘Netflix ‘Cupids’’ for Netflix
  • Ogilvy Group Thailand: ‘Library’ for Monde Nissin Co., Ltd.
  • Wunderman Thompson Thailand: ‘This creative is thanking a client for canceling its work in the pandemic’ for TCP Group.

In Design, the Grand Prix was awarded to Saatchi & Saatchi Australia for ‘Donation Dollar’ for the Royal Australian Mint.

Two Gold trophies in Design:

  • AKQA Japan: ‘Create with Air Max’ for Nike
  • Hakuhodo Indonesia: ‘Sake Sushi House’ for Sushi Sei.

While in Print, the Grand Prix was awarded to Dentsu Inc.’s ‘The Toxic Dictionary’ for Nikkei Inc. The jury also awarded one Gold trophy to Havas Middle East for ‘LEGO News Rebuilt’ for LEGO Saudi Stores.

Last year, AD STARS introduced the ‘Pivot’ category to celebrate campaigns that have amplified and repositioned brands in response to a crisis like COVID-19. These are 3 Gold Pivot winners:

  • Saatchi & Saatchi Australia: ‘Donation Dollar’ for Royal Australia Mint
  • Wunderman Thompson Thailand: ‘Destination Menu’ for THAI Airways
  • Dentsu Inc. Japan: ‘Tuna Scope 2020’ for Kura Sushi Inc.

In Public Service Advertising (PSA), there are two Grand Prix winners, namely VMLY&R Singapore’s ‘Pride Pass’ for Manpower Group Workforce Solutions and Cheil Hong Kong’s ‘The Cost of Bullying’ for Samsung.       

Five Gold PSA winners:

  • Havas Worldwide Portugal: ‘The Day-After-Women’s-Day Newspapers’ for Raparigas da Bola
  • Thinkerbell Australia: ‘The Purple Hive Project’ for Bega Foods
  • Havas Costa Rica: ‘The Check Ball’ for BlueCross BlueShield
  • Saatchi & Saatchi Australia: ‘Donation Dollar’ for Royal Australian Mint
  • Special Group New Zealand: ‘Meddle in the New Zealand Election’ for Every Kiwi Vote Counts.

Four Golds Outdoors winners:

  • Saatchi & Saatchi Australia: ‘Donation Dollar’ for Royal Australian Mint
  • MullenLowe MENA FZLLC: ‘Double Moon’ for UAE Government Media Office
  • BBH Singapore: ‘Running Stories’ for BBH
  • The Nine, China: ‘Guess Which Book Is It’ for Yan Ji You Bookstore.

There were no Grand Prix or Gold awards in the Diverse Insights category, while there is one Gold winner in the Place Brand category this year, which is MullenLowe MENA FZLLC’s ‘Double Moon’ for UAE Government Media Office.

In Radio & Audio, Happiness Saigon in Vietnam has won Grand Prix for ‘Lays Crispy Subtitles’ for Le Thi Yen; while AKQA Brazil has won Gold for ‘Beck’s Frequency’ for Beck’s.

On the other hand, there were no Grand Prix or Gold winners in the Innovation and Integrated categories this year, and no Grand Prix winner in Interactive.

Three Gold Interactive winners:

  • AKQA Brazil has won Gold for ‘Beck’s Frequency’ for Beck
  • Dentsu Craft Tokyo: ‘Yakushima Treasure – Another Live from Yakushima’ for Yakushima Treasure
  • Zulu Alpha Kilo, Canada: ‘World’s Oldest E-Sports Team’ for HomeEquity Bank.

Deloitte Australia has won Gold in the Mobile category for ‘Carbon Thumbprint’ for Belong.

Two Gold Data Insights winners:

  • Dentsu Craft Tokyo: ‘Yakushima Treasure – Another Live from Yakushima’ for Yakushima Treasure
  • Deloitte Australia: ‘Carbon Thumbprint’ for Belong

Three Gold Social & Influencer winners:

  • POL Oslo, Norway: ‘Don’t hate. Imitate – The Super Bowl Clapback’ for Audi Norway (2 Golds)
  • Rothco, part of Accenture Interactive, Ireland: ‘Sleeping Flags’ for O.N.E.

In Brand Experience & Activation, Saatchi & Saatchi Australia won the Grand Prix for ‘Donation Dollar’ for the Royal Australian Mint.

Three Gold winners:

  • BBH Singapore: ‘Running Stories’ for BBH
  • Clemenger BBDO Wellington, New Zealand: ‘Voice of Racism’ for New Zealand Human Rights Commission
  • Grey: ‘Contract Translator’ for Reclame Aqui. 

In Direct, Saatchi & Saatchi Australia won the Grand Prix for ‘Donation Dollar’ for the Royal Australia Mint. These are also two Gold winners in Direct:

  • Impact BBDO, United Arab Emirates: ‘The Wider Web’ for Etisalat
  • MullenLowe, USA: ‘Shamecards’ for Change the Ref.

In Media, there is one Gold winner, which is Saatchi & Saatchi Australia’s ‘Donation Dollar’ for the Royal Australian Mint.

In PR, the jury awarded three Gold winners:

  • MullenLowe MENA FZLLC: ‘Double Moon’ for UAE Government Media Office
  • Rothco, part of Accenture Interactive, Ireland: ‘Sleeping Flags’ for O.N.E.
  • Saatchi & Saatchi Ukraine: ‘Motherland Pride’ for KyivPride.

Hwan-Jin Choi, the chairperson of the AD STARS Executive Committee, said, “Our panel of judges told us that they were amazed by the ideas they saw that are helping brands to rise, restart the economy or create meaningful ways to assist consumers. They give us optimism for the future – all winners should be very proud.”

The AD STARS 2021 Awards Ceremony was held online last 27 August at 5:00 pm KST via the official AD STARS website.

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Marketing Featured Southeast Asia

PH bank RCBC’s campaign nabs Golden Feather award at Quill Awards

Manila, Philippines – Rizal Commercial Banking Corporation (RCBC), one of the well-known commercial banks in the country, has been awarded the Golden Feather Award during the 18th Quill Awards, for its recent campaign ‘Every Step of the Way: How RCBC used digital to help clients move forward in the face of the pandemic.’

The Quill Awards is one of the Philippines’ largest award-giving bodies that recognizes research, programs, skills, and creative work among institutions in terms of business communication. All campaign nominations are screened under the guidelines of International Association of Business Communicators (IABC).

The campaign, made by marketing agency Entropia CBR, made use of their RCBC’s data to truly understand their clients’ profiles, challenges, and needs during the pandemic. From this, they launched a personalization-at-scale strategy that matched each client’s need with the right banking solution. 

Furthermore, the campaign not only maximized conversion among current bank customers to RCBC’s online banking services, but ultimately, uplifted their clients that they could still fulfil their banking needs despite the challenges.

RCBCEveryStepofTheWay_EntropiaCBR
The people behind RCBC’s winning entry and their partners in Entropia CBR: (From top left to right) Gabe Olivares, Niccolo Viado, Kaye Enriquez, Gene Sto. Tomas, Eunice Sentillas, Johann Ocampo, (from bottom left to right) Ces Natividad, Alexis Villafuerte, and Ed Mapa Jr.

“The needs and challenges of our clients are always in our hearts and minds. It’s the core of everything we do and being recognized for it, for showing Filipinos that we can help them move forward through every personal banking need or challenge they face, makes it all more rewarding and worthwhile,” said Ces Natividad, chief marketing officer of RCBC.

RCBC’s winning campaign echoes this year’s theme of ‘ARISE: Communications that uplift’ for the Quill Awards, a theme that calls on communicators to shine light on what truly matters and inspire Filipinos to rise and move forward amid challenging times.

According to Kaye Enriquez, principal for data analytics, insights and media performance at Entropia CBR, RCBC’s campaign is a “testament of how they are hands-on with their clients.”

“By helping them anticipate and understand the unique and personal challenges their clients are facing, we were able to communicate the right solutions to help them move forward. We’re happy with the results, but we’re ecstatic about how this campaign helped empower others during difficult times,” Enriquez stated.

The newest Golden Feather award is RCBC’s 11th award since they joined in 2018.

Categories
Technology Featured Southeast Asia

PH bank UnionBank’s CX gets recognized as ‘outstanding’

Manila, Philippines – Local-based private bank UnionBank has been honored the 2020 Philippines Excellence In Customer Experience by market research company Frost & Sullivan for its efforts in leveraging customer experience solutions in the banking industry through digital innovation.

Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. For UnionBank, the recognition goes to their excellence in ATM Ambience Experience and in Online Customer Experience, specifically their “initiatives to stay ahead of the demand curve by offering best-in-class, personalized customer experience with robust 24/7 services.”

Frost Sullivan UnionBank Award
The award is in recognition of bank’s initiatives to stay ahead of the demand curve by offering best-in-class, personalized customer experience with robust 24/7 services.

“The bank has used the customer experience framework of process, space, and people in its digitization process, bridging offline with online to deliver a seamless customer experience,” said Frost & Sullivan. 

Furthermore, the firm recognizes of UnionBank’s leverage of artificial intelligence (AI) and 5G technology to better anticipate customer preference and behavior.

“UnionBank has ramped up its digitization efforts in the past few years. A customizable system, self-service options, and personified robot assistant are among the digital options available to customers, half of whom now transact digitally. The bank also became the first in the Philippines to launch the smart branch leveraging 5G technology for seamless connectivity with internet of things (IoT)-enabled services,” said Edurra Talib, senior research analyst for Frost & Sullivan.