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Yahoo announces key appointments to bolster adtech business in APAC

Yahoo announces key appointments to bolster adtech business in APAC
(from left to right) Kenneth Koh, Natalie Phang, Matt Farrington, Sandra Lin, Terence Lim
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Singapore – Yahoo has announced key appointments in its APAC team to bolster its adtech business in the region. They include Matt Farringtona as APAC head of partnerships and investment, Sandra Lin as APAC head of DSP strategy, Kenneth Koh as head of DSP for SEA, Terence Lim as business lead for SEA, and Natalie Phang as data and insights strategist for SEA.

Farrington will drive Yahoo’s investment strategy in the region and oversee commercial trading relationships with agencies and clients. He will lead the development and delivery of Yahoo’s trading deal models in APAC, generating value for agencies and clients across Yahoo’s best-in-class unified ad tech stack and omnichannel platforms.

Meanwhile, Lin will oversee the strategy for Yahoo’s ad platforms and unified ad tech stack, focusing on growing product adoption across the region. She will lead regional multi-discipline initiatives across product, positioning, and partnerships.

Koh will lead the demand-side Platform (DSP) team for SEA. His remit will include managing Yahoo’s growing platform specialist team that helps partners in Singapore and SEA realise their full potential through Yahoo’s buying solutions powered by its omnichannel, unified ad tech stack.

On the other hand, Lim will work closely with partners and agencies to help brands future-proof their marketing strategies and achieve their business goals through Yahoo’s unified ad tech stack.

Lastly, Phang will leverage her data strategy experience built across APAC and the EU, to help Yahoo’s agency and brand clients in SEA maximise their marketing investment for the cookieless world.

Paul Sigaloff, vice president and head of APAC at Yahoo, commented, “We are pleased to welcome these new talents to the Yahoo APAC team as we enter a phase of accelerated growth for Yahoo’s ad tech business in the region. Their collective expertise and experience will be invaluable to help create value for our clients and partners in APAC.” 

He added, “With a high-performance team and our market-leading ad tech capabilities, we are uniquely positioned to help brands solve their business objectives and take advantage of new opportunities in APAC’s dynamic digital landscape.”

The slew of appointments follows a series of appointments done this year, including Sebastian Graham as director of native, as well as John McNerneypromoted to senior director of platforms for APAC and Dan Richardson promoted to head of data for APAC.

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