Tag: adtech
Singapore – Nexxen, the advertising technology platform powered by data and media, has launched its “first-to-market” capability to programmatically activate native Smart TV inventory. Through the Nexxen TV Home Screen, advertisers can access Smart TV home screen placements on VIDAA-powered devices...
The move also expands the company’s advertising and commerce ecosystem, which includes its consumer platform Glance.
Lemma said the platform is now available to clients across North America, the Asia-Pacific region, and other markets starting this month.
Nexxen is launching a new DSP user interface (“UI”), creating strategic operational efficiencies and offering a streamlined and intuitive workflow in the platform.
In a statement to MARKETECH APAC, a spokesperson for The Trade Desk has confirmed floating questions regarding Publicis’ leaked memo, but stressed that they have not failed it.
In an interview with MARKETECH APAC, Lee Wen shared that her expanded role is centered on evolving mCanvas into a multi-touchpoint powerhouse that captures consumer attention across the entire digital ecosystem.
The rapid succession of legal actions reflects intensifying tensions between Big Tech platforms and publishers over how online content is monetized and valued.
Breaking into APAC as a new adtech player, Yango Ads turned its own market entry into a growth engine – reaching 11.8 million users, generating 51 million impressions, exceeding delivery targets by 174%, and establishing category-leading visibility across key markets. In markets dominated by established...
In his new role, Bidon will oversee Ogury’s strategy, business development, and operations across the Americas, EMEA, and APAC.
Dinichert will focus on driving growth and enhancing commercial excellence while maintaining a strong focus on client success.
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