Tag: Yahoo
A seasoned chief marketer, Line was most recently Paramount global’s chief brand officer, where he led enterprise-wide marketing efforts and played a key role in the launch of Paramount+ and the growth of the direct-to-consumer streaming business.
United States – TechCrunch, the influential tech news and analysis platform, has transitioned to new ownership, with private equity firm Regent acquiring it from Yahoo. According to a post by editor-in-chief and general manager Connie Loizos, the financial terms of the sale remain undisclosed. However,...
Yahoo DSP has announced that it is the first Demand Side Platform (DSP) to adopt IAB Tech Lab's standardised Data Transparency Labels, a move aimed at providing advertisers with clearer insights into audience data.
Singapore marketers’ campaign results are at risk due to data complacency, with 40% struggling with their data strategies, according to a Yahoo DSP report.
The identity solutions can be accessed through Yahoo’s launch partners Amazon Publisher Services, InMobi Advertising, Magnite, and Pubmatic.
Web services provider Yahoo has named Valeri Liborski as chief technology officer (CTO), tasking him to lead the global engineering team and advance the company’s investments in artificial intelligence.
This free and publicly available tool is a simplified version of Yahoo’s in-depth Data Maturity Pulse, a detailed questionnaire that evaluates and scores an organisation's data practices in programmatic advertising, offering actionable steps to enhance their data capabilities and readiness.
MARKETECH APAC sought insights from various industry leaders to learn more about their insights from this update, and why should the industry continue to strive away from third-party cookies.
It is worth noting that through this move, Yahoo Singapore will now move towards focusing on publishing syndicated content from its publication partners such as TechCrunch, AFP News, HuffPost, amongst others.
In light of yet another year of delay of third-party cookie phaseout, MARKETECH APAC reached out to multiple industry leaders in the region to learn more about what does this delay means for the future of a privacy-centric advertising strategy for marketers moving forward.
