Singapore – Tech company Yahoo has announced the promotion of Sebastian Graham, current head of native, to the role of director of native in Asia-Pacific, where he will oversee the strategy for native advertising through Yahoo’s unified ad tech stack in APAC.
Graham’s remit will include strengthening Yahoo native ad product capabilities to suit APAC’s marketing landscape, while building on strategic and technical global partnerships to create value through Yahoo native ads for advertisers and publishers.
Graham’s elevation comes amidst Yahoo Native’s robust demand and growth, and rising relevance as a central channel in omnichannel campaigns, with its integration into the Yahoo DSP. Yahoo Native now has the creative, data and platform capabilities to deliver full-funnel results for advertisers, even as it helps premium publishers grow their revenue.
In his previous role, Graham drove Yahoo’s native commercial and partnership strategies for Australia and New Zealand.
Paul Sigaloff, vice president and head of APAC at Yahoo, said, “As native advertising gets an upgrade for an omnichannel world, it unlocks valuable possibilities for advertisers and publishers. In his expanded role, Graham brings the right experience and understanding to take Yahoo Native Ads forward, channelling the strengths and capabilities of this versatile product to deliver exceptional value to Yahoo’s advertisers and publishers in APAC.”
Recent changes to Yahoo’s leadership team in APAC include Paul Sigaloff leading Yahoo’s ad tech business in the region, and expanded remits for Dan Richardson and John McNerney.