Australia — ANZ has appointed Sian Chadwick as its Chief Marketing Officer (CMO), expanding her leadership responsibilities as the bank looks to strengthen its group-wide marketing strategy, brand performance, and customer engagement.
Effective immediately, Chadwick will continue in her existing role as General Manager of Marketing for Australia Retail while taking on enterprise-wide responsibility for ANZ’s marketing agenda.
Her remit includes overseeing brand strategy and identity, improving marketing effectiveness, guiding marketing investment, and coordinating marketing activity across the group.
The appointment comes as ANZ continues to sharpen its customer-focused growth strategy by strengthening its marketing capabilities and ensuring greater consistency across its business.
Chadwick brings extensive experience across brand strategy, customer engagement and marketing transformation. In her expanded role, she will focus on building stronger marketing capabilities, improving how the organisation measures marketing impact and delivering greater value for both customers and the business.
Pedro Rodeia, Group Executive for Australia Retail at ANZ, said Chadwick’s leadership experience makes her well positioned to lead the bank’s next phase of marketing evolution.
“Sian is a highly respected marketing leader with deep expertise across brand, customer engagement and transformation. She is highly regarded for building capability, bringing teams together and delivering strong outcomes for customers and the business. We are delighted to appoint her as ANZ’s Chief Marketing Officer and look forward to her leadership as we continue to strengthen our marketing effectiveness and customer focus,” said Rodeia.
Commenting on her appointment, Chadwick said she is looking forward to building on the work already established across the organisation while continuing to strengthen ANZ’s marketing capability.
“I’m excited to build on the strong foundations established by Astrud [Burgess] and the team, continuing to strengthen our marketing capability, enhance how we measure impact and ensure every marketing investment delivers value for our customers and the business. We have a strong brand, talented teams, and a clear opportunity to deepen customer relationships through our marketing,” shared Chadwick.
