Singapore – Tech company Yahoo has announced promotions for its Asia-Pacific leadership team, namely John McNerney promoted to senior director of platforms for APAC and Dan Richardson promoted to head of data for APAC.
Through the new roles, Yahoo will build on the growth and demand for its ad tech solutions in the region under McNerney’s leadership, while Richardson’s larger mandate will strengthen Yahoo’s market-leading data proposition in the region, especially relevant as advertisers look to connect the dots in a cookie-less world.
In addition, McNerney’s remit will oversee the commercial and technology strategy underpinning Yahoo’s ad platforms and unified ad tech stack, and grow Yahoo’s omnichannel capabilities across flourishing channels like CTV and DOOH across the region.
Meanwhile, Richardson’s responsibilities will include developing omnichannel partnerships, audience insights, segmentation, testing and implementation strategies for APAC.
Paul Sigaloff, vice president and head of APAC at Yahoo, said, “These leadership changes will position us to capitalise on rising opportunities as we drive the next chapter of growth in APAC. Richardson and McNerney have a proven track-record in their respective domains. Their leadership, expertise and experience will be invaluable for our evolution, as we double down on driving value for partners and customers in the region.”
