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Marketing Featured South Asia

Ex-BBH Russell Barrett joins TBWA\India as chief creative experience officer

Mumbai, India – Advertising agency TBWA in India has appointed Russell Barrett as its chief creative experience officer to further the agency’s commitment to delivering disruptive brand experience solutions for its clients.

In the newly created role, Barrett will be setting the creative vision and delivering TBWA\India’s total brand experience approach to the agency’s portfolio of clients. He will likewise be working closely with the agency’s key management team in India and its global creative leadership to drive the global ambition for TBWA’s creative product.

Prior to joining TBWA, Barrett was managing partner and chief creative officer at ad agency BBH India. He also has 27 years of experience working with brands like Abbott, Google Chrome, Red Bull, Audi, and Uber, amongst others.

On his new appointment, Barrett said, “TBWA is a brilliant brand globally with a sharply defined culture of creativity and innovation. The opportunity to create brand experiences rather than just another campaign speaks directly to my own creative ambitions. Through conversations with the TBWA leadership, it is clear we’re chasing the same goals.”

Govind Pandey, chief executive officer at TBWA\India, also commented that Barrett will be helping elevate the agency’s disruptive creative thinking that its clients demand.

“His depth of experience and varied skill set will sharpen our creative thinking and deliver ongoing value across the entire brand experience for our clients,” he added.

Meanwhile, Sean Donovan, president of TBWA\Asia, also said, “With Russell on board, we will be accelerating our collective mission to provide category-defining solutions that defy convention while delivering meaningful business impact.”

Ben Williams, chief creative experience officer at TBWA\Worldwide, also shared his excitement over Barrett’s appointment. 

“A changed world requires a changed approach to creative work. With Russell joining the\ collective, I look forward to seeing him bring his unique perspective and experience to the table in crafting disruptive work with brand experience at its core.”

Previously, TBWA\India has also appointed Amit Kekre as its CSO to elevate its strategic approach across its planning department.

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Marketing Featured East Asia

Miki Tsusaka appointed as new president of Microsoft Japan

Tokyo, Japan – Tech giant Microsoft has appointed Miki Tsusaka as its new president for Microsoft Japan. In her new role, Tsusaka will lead the company’s engagement with its customers and business partners, and be responsible for all its product, solution, service, and support offerings in Japan.

She will be reporting to Ahmed Mazhari, president of Microsoft Asia. Mazhari previously served as the interim president of Microsoft Japan prior to Tsusaka’s appointment.

Prior to joining Microsoft, Tsusaka was previously a senior partner and managing director at management consulting company Boston Consulting Group (BCG). During her time at the company, she led the company’s expansion of service areas and established strategic consulting groups specialising in marketing, sales, and pricing strategy development.

Speaking on her new role, she said, “I am delighted to be appointed president and representative director of Microsoft Japan. I decided to join Microsoft because I believe in the company’s mission of empowerment and its tremendous growth potential in Japan. I look forward to working with the experienced leadership team, employees and partners to help solve our customers’ challenges and accelerate the digital transformation of Japanese society.”

Meanwhile, Mazhari commented, “We are extremely excited to welcome Tsusaka-san to Microsoft Japan. She has over 30 years of consulting experience working with clients in a wide range of industries both domestically and internationally. I am confident that her robust global experiences in supporting business transformation will propel Microsoft Japan’s proposition to the next level as a leader of Japan’s technology industry.”

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Marketing Featured APAC

Bidmath announces elevated roles for Rakesh Singh, Jaa Thisirak Pitayagulsarn

Singapore – Programmatic consultancy Bidmath has announced the promotion of Rakesh Singh as regional managing director and Jaa Thisirak Pitayagulsarn as country manager for Thailand

Both will play a significant role in driving the integration of digital and data-driven marketing initiatives in Vietnam and Thailand, enabling client development through an agile approach to an ever-changing media landscape.

Singh is a veteran digital marketing and transformation leader with over two decades of experience working with a wide portfolio of brands and global media agencies like GroupM, Omnicom, Publicis and Havas with more than 15 years in leadership roles.

Speaking on his appointment, he said, “The future belongs to businesses and brands that can rapidly scale and embrace data-driven digital marketing approaches. As a result, they are collaborating more closely with new-age digital transformation agencies like Bidmath, which is one of the few agencies where a team of data evangelists in the form of data scientists and digital media planners work together to meet the brand’s digital transformation goals. It’s an honour and privilege to lead a team of highly talented and qualified digital marketing experts, data scientists and analysts.”

Meanwhile, Pitayagulsarn has over 13 years of experience with a demonstrated history of leading automotive, FMCG and e-commerce/CRM initiatives at the advertising agencies Wunderman Thompson and Ogilvy. In her previous venture with Google, she drove Thailand’s digital maturity by helping transform clients’ businesses to meet their desired goals.

“The advancement of technology and the digital transition have altered how Thais consume media and adjust to volatile ways of life. It rose to prominence during the pandemic. We are well aware that traditional media cannot meet all of the needs of today’s consumers, which urges brands to become more resilient, participate, and add value. Thank you to all of our clients for your continued support and partnership,” she added.

Pitayagulsarn also added, “Personally, I am looking forward to collaborating with our talented teams to drive digital maturity and step change growth in the way we serve our customers and clients. It is a pleasure to contribute to our clients’ businesses transparently with a data-driven approach in the rise of the performance marketing era.”

Nate Acton, chief strategy officer at Bidmath, commented, “We are thrilled to announce the promotion of both Rakesha and Jaa. Their exceptional leadership skills, creativity, and deep understanding of our company, people, and industry make them ideal candidates to continue expansion across the region. I would also like to acknowledge the hard work and dedication of the entire team, who have played a vital role in building the agency’s footprint in Asia Pacific.” 

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Marketing Featured East Asia

Caroline Slocombe appointed by WPP’s OpenX to lead Coca-Cola business in Greater China

Shanghai, China — Marketing and communications network WPP has brought in industry veteran Caroline Slocombe to lead OpenX, the entirely new offering created for The Coca-Cola Company (TCCC) that carries an integrated agency model comprised of creative, media, social, data, tech, PR, and commerce experts from across WPP.

In her new role, Slocombe will be overseeing the relationship of TCCC and its portfolio of iconic brands across all WPP’s agencies in Greater China. 

For 25 years, Slocombe has built her strong working experience with agencies. From directing multi-market and multi-functional teams, she has served for some of the world’s biggest CPG and FMCG brands. 

She was previously an executive director for Red Fuse Communications in APAC where she drove growth for a portfolio of over 10 brands across 15 markets. She was also a general manager in LOWE, currently known as MullenLowe Profero, in Hong Kong where she oversaw office operations and manage the Johnson & Johnson business across APAC.

Considering China as an important part of growth and innovation, Laurent Ezekiel, global CEO of OpenX from WPP & WPP CMO said that Slocombe will be an asset for supporting the company’s transformation in the country. 

Commenting on Slocombe’s appointment, Chris Reitermann, chief executive officer of Ogilvy Asia & Greater China added, “Her strategic marketing understanding, combined with her extensive experience in the region — having worked in Asia for more than two decades — made her an ideal fit for this vital role within the OpenX from WPP framework, which is all about delivering giant ideas that create giant value for The Coca-Cola Company.” 

Meanwhile, Slocombe commends The Coca-cola Company for its portfolio of iconic brands and recognizing its global success. 

She added, “Being able to help lead their marketing transformation agenda forward in this part of the world, which is so vibrant and innovative, is a once in a lifetime opportunity. I couldn’t be more excited to be working with all the talented experts that make up the OpenX from WPP team and together push the boundaries of possibility.” 

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Marketing Featured ANZ

London-based adtech firm Blis appoints Donald Saw as country manager for New Zealand

Sydney, Australia London-based adtech data and location firm Blis has made a number of appointments and promotions to expand its operations in Asia-Pacific, specifically in the markets of Australia, New Zealand, and Asia. Amongst the notable leadership unveiled is the announcement of Donald Saw as its new country manager for New Zealand.

Saw’s role is expected to charge efforts forward in meeting the increasing demand from advertisers in New Zealand. He will leading the company’s sales and operations across the country. 

For leadership targeted at the whole of APAC region, meanwhile, Blis has named Lupe Prada as head of marketing and Clarie O’Mahony as head of client services. Prada will lead marketing initiatives in APAC while O’Mahony is tapped to be in charge of the client services team in the region.

In addition, Scott Mathison is the newly appointed sales manager for Queensland and Western Australia. 

Commenting on new appointments, Emma-Jayne Owens, managing director at Blis APAC, said that she’s delighted for their new hires as they continue to grow across the APAC region over the past few years.

She added, “They join Blis to drive our ambition for an even stronger team within each of our markets, where their combined local knowledge, expertise in client service and growth marketing allows us to provide solutions to help our clients’ businesses grow.”

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Marketing Featured South Asia

Ajay Kulkarni joins influencer marketing agency Barcode Entertainment as business head

Mumbai, India Influencer marketing agency Barcode Entertainment has announced the appointment of Ajay Kulkarni as its business head, where he will be bringing his diversified experience in revenue, brand management, communications, and marketing, amongst others.

In his new role, Kulkarni is expected to bring seamless processes to the agency, as well as help grow its businesses with the aim to make the company one of the most prominent players in the social commerce, influencer marketing, and content space.

Prior to joining Barcode, Kulkarni led the content and strategic partnerships at TikTok (ByteDance) for South Asia and was assistant vice president for international business at Times Network. He has also worked with notable organisations in India such as Star India Pvt Ltd, Tata Teleservices, and Times Group.

Speaking on his appointment, Kulkarni said, “I am delighted to be part of the immensely specialised and talented team at Barcode Entertainment. The rapid rise of influencers and the creator economy at large is a force to reckon with in today’s digital landscape.”

He also added that he believes Barcode is well-positioned to be the leading company supercharging the influencer marketing, content, and live commerce space.

Rahul Khanna, co-founder of Barcode Entertainment, also commented, “We are immensely happy to have Ajay on board as the Business Head at Barcode. Having experienced growth at a lightning-fast pace, we are setting our sights on leveraging this growth momentum and scaling new heights to be the next big thing in the influencer, content and live commerce space.”

Founded in 2019, Barcode Entertainment helps various brands connect and collaborate with more than 20,000 macro and micro-influencers across the country.

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Marketing Featured Southeast Asia

Ex-dentsu Rhys Taylor moves to VMLY&R SG as managing director

Singapore – Brand and customer experience agency VMLY&R has appointed Rhys Taylor as its new managing director for Singapore. He will be reporting to Hari Ramanathan, CEO of VMLY&R South and Southeast Asia and Japan.

In his new role, Taylor will be overseeing VMLY&R’s SG’s sales, account management, and revenue generation. 

Prior to joining VMLY&R, Taylor was managing director for Asia Pacific at marketing and advertising agency dentsu international. He also has 14 years of industry experience working in senior leadership roles at Wunderman and financial services company Saasu, amongst others.

Speaking on his appointment, Taylor said, “VMLY&R stood out because its culture is built around an attitude of innovation and connectedness; and I’m incredibly excited to get to know and work closely with everyone who has been a part of its success so far and look forward to building more with our clients in 2023.”

Meanwhile, Ramanathan also commented, “Rhys’ background in strategy and CX makes him the ideal leader to take Singapore to the next level, complementing our full suite of capability leaders, and helping us to build connected brands for our growing portfolio of clients via our cutting-edge Commerce, Experience, Technology and Creative offering,”

Taylor’s appointment is part of VMLY&R’s strategy to strengthen its regional flagship operation and emphasise its focus on commerce as the intersection point between business experience and customer experience. 

VMLY&R Singapore also launched its global commerce accelerator programme last September in partnership with the Singapore Economic Development Board.

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Platforms Featured Southeast Asia

foodpanda Thailand names Ann Suwanjindar as director of marketing

Bangkok, Thailand – Food and grocery delivery platform foodpanda has appointed Ann Suwanjindar as its new director of marketing for Thailand

In her new role, Suwanjindar will be bringing her more than 20 years of experience in digital marketing, social media strategy, brand strategy, media planning, and go-to-market strategy, amongst others.

Prior to joining foodpanda, Suwanjindar was a Mastercard advisor for APAC at Mastercard. She was also previously the country manager for the Stockholm-based e-book and audiobook subscription service platform Storytel. 

Moreover, she has also held leadership roles at companies such as Facebook, McKinsey & Company, Siam Commercial Bank, American Express, IBM, Pfizer, and McCann Worldgroup.

The appointment follows the one-year anniversary of foodpanda’s brand ambassador Pau-Pau.

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Marketing Featured APAC

Ex-Celtra Raushida Vasaiwala named vice president for APAC at Silverpush

Singapore – Raushida Vasaiwala, the former general manager for Celtra, has been named by adtech Silverpush as its new vice president for Asia-Pacific. Vasaiwala announced the change through a public post on LinkedIn.

“Being an advocate of value-based selling, I wanted to ensure I’m a part of an organisation that solves real marketing problems especially in a diverse region like APAC with a true product market fit,” she said.

Vasaiwala’s experience working with Celtra started off in 2017 when she was appointed as the director of business development for India and Southeast Asia. She was then promoted to the role of general manager in 2018. During that time, she had been responsible for overseeing the company’s business and product adoption through strategic partnerships with brands, publishers, media, and solution providers.

In the past, she’s also held roles in privacy-led data intelligence platform Near and corporate law firm Al Tamimi & Company.

During an exclusive interview for MARKETECH APAC’s Empowered Women 2022’s series, she explained her desire to continue her trajectory in the marketing and tech industry. 

“I grew up in a family of businessmen so entrepreneurship quite comes akin to my nature. So there was this constant internal push of leading business that would help me pursue my varied passion in advertising, brand communication, art, and technology,” she said.

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Marketing Featured South Asia

Ronit Baugh joins Air India as lead of corporate communications

New Delhi, India India’s flag carrier airline Air India has appointed Ronit Baugh as its new lead of corporate communications.  Baugh made the announcement through a public LinkedIn post on January 9. 

In his new role, Baugh will be bringing his experiences as a communications specialist in various sectors, as well as his expertise in devising communication strategies, driving campaigns, and leadership.

“It thrills me to be joining the global airline at a time when it stands on the cusp of transformational change. As a communicator, it is this story of what is, arguably, one of the most challenging turnarounds in aviation history, that I am most excited to tell,” the post read.

Prior to joining Air India, Baugh was head of corporate communications at airline Jet Airways. He also held the communications and public affairs lead for India at the Oxford University Press.

Air India has also previously appointed Campbell Wilson as its chief executive officer and managing director in May last year.