Sydney, Australia – Woolworths@Dentsu, dentsu’s dedicated agency for Australian supermarket giant Woolworths, has announced today the appointment of Matt Benning, formerly of AKQA Media, as its new head of digital & performance.
Most recently at AKQA Media, Benning was the Sydney team’s head of digital. He spent close to 15 years at WPP with notable roles over this period as media lead on Vodafone for Wavemaker. He previously worked with MEC in the UK as global digital director on Vodafone and Visa Europe. In this position, he led the digital strategy for Visa across Europe, activating their Olympics and Football World Cup sponsorships.
Barbara Messitt, the agency’s managing director, commented, “I am so pleased that Matt is joining our team. With his wealth of experience and passion for all things digital, I am certain he will further drive our digital transformation journey with the brands. The team here are all very excited to start working with him.”
Gayle While, chief digital officer of dentsu Media, added, “We’re delighted to be welcoming Matt into the Woolworths team. He’s a passionate and highly respected digital leader whose expertise will be invaluable in supporting our clients to respond to today’s fast changing market with effective strategies and innovative solutions.”
Benning will be based in Sydney and the agency said his new role will include working with some of Australia’s leading brands in retail amid the growth in today’s digital, data, and technology solutions.
“I am thrilled to be joining the talented Woolworths team and to work alongside some of Australia’s most trusted brands. I am excited to continue the development of our digital capabilities as we navigate the evolving digital landscape,” commented Benning.
Benning will officially join the agency on 29 November.
