Singapore – Global media and digital marketing communications network dentsu International has retained the global media remit for financial services company Standard Chartered, extended for five more years following a competitive pitch. Said assignment covers Standard Chartered’s global markets across media planning, strategy and buying.
For Emma Sheller, global head of brand strategy and consumer for private and business banking marketing at Standard Chartered, dentsu came to the table with a deep knowledge of their business, commitment,s and how they can drive growth from the media with an impressive service model and a team aligned to that value set.
“At Standard Chartered, we are here for good. It’s the motivation of our business, and a principle we clearly share with dentsu in the commitments and progress they’re making to be a force for good. We are committed to reducing carbon emissions, lifting participation and improving lives, and setting a new model of globalization based on transparency, fairness and trust. It is important for us to have a partner with shared values and ambitions who would work with us to achieve our goals,” Sheller stated.
Meanwhile, Prerna Mehrotra, CEO for media at dentsu Asia Pacific and Singapore, commented that they are proud of the work they have delivered with Standard Chartered over the course of their previous four-year long relationship, and are excited for the potential of their next five-year commitment.
“We presented Standard Chartered with a team of brilliant people, who felt passionately about delivering performance with purpose for the Standard Chartered business, which set strong foundations for us to build the next five years on. Our vision for good growth, delivered through our ‘one dentsu’ service model across the diverse markets Standard Chartered operates in, delivered the competitive advantage for the team.” Mehrotra added.
Standard Chartered has tapped dentsu in the past for the adoption of dentsu’s programmatic supply solution as part of Standard Chartered’s global campaign ‘Here for good’.
Just recently, the company has also announced other company endeavors, specifically the launch of its gaming solution for APAC.