Asia Pacific – Global brand experience agency VMLY&R has announced the promotion of Paul Nagy as its chief creative officer for Asia-Pacific region. He previously served as the chief creative officer for Australia and New Zealand.
In his new role, Nagy will be responsible for overseeing 21 offices across ten countries in Asia and ANZ whilst strengthening the agency’s client partnerships. He will also help in creating deeper connections between brands and their audiences through storytelling and creative innovation.
Nagy brings with him experience working on creative campaigns. Before joining VMLY&R in 2018, he also assumed the chief creative officer position at Y&R Group Australia, one part of the merged latter.
Yi-Chung Tay, CEO at VMLY&R Asia, said that they are excited to work with Nagy with his new role because they have seen his ability and consistency in bringing substantial impact to the agency.
Meanwhile, Thomas Tearle, CEO at VMLY&R ANZ, added, “Our momentum as a network is down in no small way to Paul’s energy. His unique perspective of combining creative excellence and innovation to solve client challenges coupled with his wonderfully infectious personality is such a great asset.”
Nagy commented, “My job is a simple one – support the amazing talent we have in our network and let them be the best they can be. I’m incredibly lucky to work with such a talented team across Australia and New Zealand, and I’m already impressed with the capability and firepower we have across the rest of Asia.”
VMLY&R’s recent appointments also include Didi Pirinyuang as its new chief creative officer for Malaysia.
Previously, MARKETECH APAC got a chance to speak with Thomas Tearle, CEO of VMLY&R ANZ, as part of the Agency Leadership Decoded series. In it, Tearle shared how the agency creates success from within to achieve its mission of ‘creating connected brands.’
