Mumbai, India – Global brand and customer experience agency VMLY&R has announced the appointment of Saurabh Saksena as chief executive officer of VMLY&R India.
He will be based out of Mumbai and will report to Hari Ramanathan, CEO of VMLY&R, South and Southeast Asia and Japan.
In the new role, Saksena is expected to drive the integration of VMLY&R’s capabilities across India, such as creative excellence and transformational solutions at the intersection of brand and customer experience, data, platforms, and commerce.
Prior to joining VMLY&R India, he was the president of Red Fuse Communications India. He also held the CEO position at J. Walter Thompson Worldwide and brings with him experience in social, commerce, data and CRM, shopper marketing, full-funnel management, and new-age media, amongst others.
On his appointment, Saksena said, “I’m thrilled to take up this new role and lead the VMLY&R operations in India. The agency houses a great pool of talent across specialisations that don’t usually exist together in a single agency, making it well-positioned to harness creativity, technology, and culture to create connected brands.”
He likewise mentioned that VMLY&R has outstanding growth potential in India and that he and his team will continue to build on it.
Ramanathan further commented, “India is an anchor market for us in Asia and with a breadth and depth of offerings that are unmatched in the industry, VMLY&R India, under Saurabh’s leadership, is all set to help clients get their ‘unfair’ share of growth in a vibrant market.”
VMLY&R India also previously appointed Rajshekar Patil as its executive creative director last year.
