Australia – Global brand and customer experience agency VMLY&R has announced the promotion of current client service director Vanessa Tout to the role of managing partner. In her new role, Tout will be responsible for the day-to-day leadership of the Melbourne-based team and will work closely with the client engagement team to deliver best-in-class work for the agency’s existing client partnerships and prospects.
Before joining VMLY&R, Tout has also led teams at Digitas UK, Isobar Australia, and Versa Agency.
Sarah Bailey, managing director of VMLY&R Melbourne & Sydney said that she loved working with Tout for the past 12 months. She also expressed that Tout’s character and experience connected the agency and the people across its global network.
Bailey added, “Her positive impact on our team and client partnerships such as Monash and Ford is evident and I’m really excited about working with Ness to drive further creativity and innovation in 2023 and watch her build on our strong offering in Melbourne.”
Speaking on her new role, Tout said, “I’m excited to be stepping into this new role to support the continued connection and growth of our culture, our team and our client partnerships.”
Tout added, “Since joining VMLY&R I have been so impressed by our team’s passion, talent and commitment to doing truly connected work. This really is the most connected global network I’ve been part of. Our proposition of Creating Connected Brands and the specialist capability we offer to deliver on that – brand experience, customer experience and commerce – is really resonating with our clients. It resulted in some excellent growth across our existing partnerships in 2022, as well as a number of brilliant new business wins.”
