Singapore – Brand and customer experience agency VMLY&R has appointed Rhys Taylor as its new managing director for Singapore. He will be reporting to Hari Ramanathan, CEO of VMLY&R South and Southeast Asia and Japan.
In his new role, Taylor will be overseeing VMLY&R’s SG’s sales, account management, and revenue generation.
Prior to joining VMLY&R, Taylor was managing director for Asia Pacific at marketing and advertising agency dentsu international. He also has 14 years of industry experience working in senior leadership roles at Wunderman and financial services company Saasu, amongst others.
Speaking on his appointment, Taylor said, “VMLY&R stood out because its culture is built around an attitude of innovation and connectedness; and I’m incredibly excited to get to know and work closely with everyone who has been a part of its success so far and look forward to building more with our clients in 2023.”
Meanwhile, Ramanathan also commented, “Rhys’ background in strategy and CX makes him the ideal leader to take Singapore to the next level, complementing our full suite of capability leaders, and helping us to build connected brands for our growing portfolio of clients via our cutting-edge Commerce, Experience, Technology and Creative offering,”
Taylor’s appointment is part of VMLY&R’s strategy to strengthen its regional flagship operation and emphasise its focus on commerce as the intersection point between business experience and customer experience.
VMLY&R Singapore also launched its global commerce accelerator programme last September in partnership with the Singapore Economic Development Board.
