Singapore – Global marketing agency VMLY&R has elevated Camellia Tan, former managing director of network development for Asia at VMLY&R, to step into the newly created role of chief network growth officer for Asia.
In her new role, Tan will be responsible for the planning, design, and execution of VMLY&R’s growth strategy for Asia, focusing on new and existing markets against key network client opportunities. She will also be ensuring the agency’s preparedness to operationally support core and new clients’ business – to achieve growth targets by building, buying, partnering for, and integrating capabilities.
Tan has played an instrumental role in network development since joining Y&R in 2010, and then VML in 2013. She grew the network’s Caltex remit, from just regional brand AOR to becoming an integrated lead agency, including driving digital transformation covering data, marketing automation, and experience design. She has also helped to integrate WPP’s foremost commerce agency Geometry into VMLY&R by bringing complementary capabilities together and creating market-leading offerings for shared clients – including subscription commerce, data-driven marketing, and service design.
Commenting on her elevation, Tan said, “Growing and building the VMLY&R network has always been close to my heart. Whether it’s helping to grow clients’ businesses or ramping up capabilities through integration or right-fit acquisition, I look forward to building on our current momentum to help drive the agency’s continued expansion and relevance.”
Meanwhile, Yi-Chung Tay, VMLY&R’s CEO for Asia, shared that the agency has enjoyed robust growth over the last three years because of its relentless focus on integrating, building out and acquiring market-leading capabilities to meet its clients’ business needs, and having a great culture for like-minded innovators and marketers to collaborate and grow together.
“With Camy having been in the thick of this growth, she’s the ideal choice to maintain this momentum, continuing our focus on growth and our ever-expanding capabilities,” said Tay.
