Mumbai, India – Brand and customer experience agency VMLY&R in India has appointed Rajshekar Patil as its new executive creative director. He will report to Mukund Olety, chief creative officer at VMLY&R India.
At VMLY&R, Rajshekar will oversee the creative capabilities of the agency, assist in campaign conceptualization, and support the agency’s creative vision. As part of the leadership team, he will also champion a culture of creativity, inclusiveness, and innovation.
He was previously with Publicis Mumbai as an ECD as well, where he headed the accounts of Skoda Motors, Citi, Zee5 and Times Group. Furthermore, he has worked on TVC campaigns for Skoda Superb, Rapid and launched the Karoq alongside campaigns for Citi and Zee Cafe.
In total, Patil brings in 18 years of work experience with him as an award-winning integrated advertising professional working at the intersection of creativity and technology.
Speaking about his appointment, he said, “VMLY&R brings together a blend of creativity, technology, data and culture to create truly unique solutions for clients. Creativity here seeps into every facet of the agency and I look forward to working closely with Anil [Nair] and Mukund [Olety] to create some fantastic work.”
Meanwhile, Olety commented, “I am delighted that Rajshekar is joining us. He is a passionate, razor-sharp, creative thinker with a portfolio that speaks to his desire for genuine impact through his work. I welcome him wholeheartedly to the VMLY&R family and look forward to growing our creative reputation across the country.”
