Kuala Lumpur, Malaysia – Dentsu Malaysia has won the digital transformation mandate for Malaysia’s retail food company QSR Brands, becoming the key partner on the company’s transformational journey for KFC and Pizza Hut.
As part of the mandate, Dentsu Malaysia will be the partner of KFC and Pizza Hut in becoming a true data-first organisation, and future proof business verticals across marketing, operations, and supply chain. The brands have been in the phase of transformation and will go through a data-driven acceleration to improve business efficiencies.
Dheeraj Raina, CEO of Dentsu Media in Malaysia, shared that QSR has set a bold vision for their KFC and Pizza Hut businesses, and the agency shares this vision with them and believes that these brands have a big potential of becoming data companies.
“For the next 18 months, we will be working with the marketing, data and business teams of KFC and Pizza hut in unlocking the real consumer value with the use of media tech, data and marketing technology. We are bringing the best minds across our service lines together to co-create this powerful and rewarding future with QSR,” said Raina.
Meanwhile, Nehchal Khanna, CEO of QSR Brands (KFC & Pizza Hut) for Malaysia, Singapore, Cambodia, and Brunei, noted that over the last two years, significant digital investments have been made to provide better digital customer experience and restaurant operations efficiencies and to pivot their business to digital sales because of the changing consumer landscape.
“We are now ready to realise our bold vision of becoming the number one food technology business in ASEAN, and as part of that aspiration, we are embarking upon this journey with our partners at Dentsu who have gone through a rigorous process of evaluation and selection for this role,” said Khanna.
