Singapore – Income, the insurance company under NTUC, has appointed media company OMD Singapore to handle its integrated media mandate. Said mandate was won by OMD by presenting a strategic media planning approach tapping on the OMD capabilities to deliver targeted campaigns.
Said partnership will see OMD Singapore managing integrated media planning and buying campaigns for Income.
Anny Huang, head of digital business at Income, stated that with OMD’s understanding of their business and martech stack, they know that their appointment as their new media partner will bear fruit on the company’s journey towards a financial planning experience ‘made more personal’.
“Income is on a mission to better understand our customers’ needs online and offline, leveraging data and marketing technology. To keep our new brand promise of ‘Made Yours’, we need our media strategies to deliver the most seamless and delightful customer experiences as well,” Huang stated.
Meanwhile, Sadhan Mishra, managing director at OMD Singapore remarked that they are ecstatic to learn that their strategic and ‘no-nonsense approach’ to the pitch resonated with Income.
“Income understands the significance of finding the right balance between building a strong brand and delivering effective business performance. These two important elements should go in tandem to achieve successful campaigns,” Mishra stated.
He further added, “Their internal investments in people, processes and technology demonstrate progressive thinking, which is consistent with our own ambitions. This is homecoming for Income at OMD Singapore and we are excited to start this rewarding partnership.”
