Australia – Energy provider Momentum Energy in Australia has appointed anew Havas Media, the media arm of the global marketing and communications group Havas, as its media partner. The move follows a four-year relationship.
In addition to Havas’ responsibility in handling Momentum Energy’s conversion rate optimization (CRO) and media, the remit will now include data solutions and analytics. Through this, it will be using the same team to drive CRO, analytics, and media out of a single agency, allowing Havas to create and deliver more efficient data-driven marketing strategies.
Claire McClelland, Momentum Energy’s marketing lead, commented, “We love working with the team at Havas. They have been an awesome support for us, especially through the last crazy year of lockdowns. They’re a super capable team who we really value.”
Meanwhile, Naomi Johnston, the general manager at Havas Media Melbourne, said they are thrilled to continue the close relationship with Momentum that they have shared over the last four years.
“We truly see ourselves as an extension of the marketing team and are excited to continue working together to challenge the energy category through the smart use of data and application of efficient tech strategies that continue to deliver business results,” said Johnston.