Kuala Lumpur, Malaysia – Dentsu Malaysia’s digital-first end-to-end media agency iProspect has won the regional media mandate of hotel and flight booking platform Traveloka.
The remit, which will take effect in April 2022, will see iProspect as a key partner in Traveloka’s plan in becoming a lifestyle superapp. iProspect will also be responsible for all above the line media planning and buying across the platform’s key markets, which are Malaysia, Singapore and the Philippines.
Moreover, iProspect will be setting up a regional media strategy hub based in Kuala Lumpur, Malaysia, ensuring that the brand delivers a unified strategy with local nuances across the said SEA markets.
Dheeraj Raina, the CEO of dentsu Media for Malaysia, shared that the travel industry has gone through very challenging times, to say the least, and so have the consumers.
“As the world begins to open up, we want yearning travellers to pick Traveloka as their first choice, for fulfilling experiences and we believe the media has a strong role to play in building that trust and optimism,” said Raina.
Meanwhile, Shirley Lesmana, Traveloka’s CMO, noted that they have marked their presence in six countries across SEA, helping millions of people enrich their lives on a daily basis, as they are on an accelerated mission to fulfil the end-to-end lifestyle needs of consumers in the region.
“In addition, we found synergy in the strategy crafted by iProspect in these markets, to deliver our brand promise,” said Lesmana.
