Singapore – Tressie Lieberman has recently been appointed as Yahoo’s new chief marketing officer. Lieberman will supervise all international marketing strategies, brand positioning, user acquisition, and customer engagement initiatives in her capacity as Yahoo’s CMO. She is going to take a part in establishing the brand’s direction and growth plan, which will enable consumers to achieve their online goals for years to come. She will report to Jim Lanzone, CEO of Yahoo.
During the time she worked as the vice president of digital marketing and off-premise at Chipotle, Lieberman launched the Chipotle Rewards program, which gathered membership of 33 million members. She also oversaw the management of integrated marketing and delivery alliances.
Lieberman participated in directing the brand’s identity change and the development of retail partnerships while serving as Snap Kitchen’s CMO. She also worked at Taco Bell as the vice president of digital innovation and on-demand, where she was responsible for launching influencer and social media campaigns.
Lanzone said, “To say Tressie stood out during our search process would be a massive understatement.” Tressie’s combination of core marketing skills, leadership and people skills, and strategic creativity – especially in digital and social channels – are extremely rare. She is also uniquely inspired by the chance to take the Yahoo brand to new heights, just like myself and the rest of our executive team. We can’t wait to give the keys to Tressie and watch her drive the brand forward in the years ahead.”
Speaking on the appointment, Lieberman said, “I have always been drawn to the Yahoo brand – not only for its strong legacy, but for its immense potential.”
She added, “The opportunity to push the boundaries and take the brand into the future is a dream. I couldn’t be more excited to work with Jim and his team to steer the path they’ve set forth through disruptive campaigns that engage with culture in new and exciting ways. With a wealth of beloved and compelling brands, the sky is truly the limit for the new Yahoo and I can’t wait to get started.”
