Singapore – BBC Studios has appointed Erin Williams as Senior Vice President of Advertising Sales and StoryWorks for Asia Pacific as it strengthens its commercial leadership across the region.
Based in Singapore, Williams will oversee BBC Studios’ advertising sales strategy across Asia Pacific, including Japan and Australia and New Zealand.
She will also lead the regional sales organisation, with responsibility for driving revenue growth, strengthening client relationships, and expanding the company’s advertising and branded content offering across platforms.
Williams joins BBC Studios from a career spanning senior leadership roles at CNN, Time Warner, and Fox Sports, bringing experience in commercial growth and advertising across Asia-Pacific markets.
The move comes as BBC Studios continues to invest in its advertising business in the region, with the appointment forming part of its strategy to expand its commercial footprint and deepen relationships with brands.
James Wildbore, Global Senior Vice President and General Manager of Advertising Sales at BBC Studios, said, “Erin brings outstanding leadership experience, deep regional knowledge and a clear commercial vision. Her appointment marks an important step in strengthening our advertising capabilities in APAC and positions us for continued growth across the region.”
Williams said, “As one of the most iconic and powerful brands in the world, I’ve long admired the strength of BBC Studios’ content, impact and reputation amongst audiences and partners alike.”
“I’m absolutely thrilled to be joining the APAC team, working together to evolve and grow advertising partnerships with smart and influential creative solutions.”
Beyond the appointment, Williams will work with BBC Studios’ global and regional leadership teams to advance the company’s advertising strategy and develop integrated commercial offerings for clients across the region.
