Tag: promotion
South Korea – Starbucks Korea CEO Sohn Jeong-hyun has been dismissed following backlash over a promotional campaign that drew criticism for allegedly referencing painful moments in South Korea’s democratisation history. According to Korea JoongAng Daily, Shinsegae Group Chairman Chung Yong-jin ordered...
Hong Kong – MSL Hong Kong has appointed Jojo Choi as Executive Director, promoting her from Senior Director, a role she has held since joining the agency in 2023. In her new role, Jojo will oversee the Hong Kong market and support selected regional initiatives across APAC and, where relevant, globally....
Osaka, Japan – Klook and the Osaka Convention & Tourism Bureau (OCTB) have signed a memorandum of understanding (MoU) to promote inbound tourism and drive socio-economic development across Osaka Prefecture. Under the MoU, the two parties will collaborate on content development and online promotions,...
Manila, Philippines — Cebu Pacific has marked a major milestone with the release of a brand film featuring its 250 millionth passenger, Singapore-based overseas Filipino worker Russel Capaniarihan. The film, available on Cebu Pacific’s Facebook and YouTube channels, was released one year after Capaniarihan...
Singapore – INVNT, the global live brand storytelling agency, has expanded its Asia-Pacific leadership team with two key appointments and an internal promotion as it continues to grow its regional footprint. Darren Vaughan joins as director of production in Australia, bringing more than three decades...
Singapore – Omnicom Media Group (OMG) Singapore has named Daisy Huang as its new head of strategy, consolidating the strategic functions of all OMG agencies under her leadership. In her expanded role, Huang will oversee innovation, product development, and updates, while driving strategic training and...
India – As part of its continued focus on creative excellence, BBDO India has appointed Shruthi Subramaniam as executive creative director – Mumbai. Subramaniam has been behind creative work for global brands including WhatsApp, Bumble, and Neutrogena, as well as campaigns for Unilever and Mercedes-Benz....
China – IPG Mediabrands has elevated two of its senior leaders to key regional roles, appointing Penny Chow as chief operating officer for Greater China and Jay Lee as executive creative director of MBCS Greater China. The dual promotion is part of the company’s efforts to strengthen collaboration across...
Creative agency VIRTUE Asia has promoted Lesley John to chief executive officer amidst a strategic restructuring.
Urban Company, an Indian home service company, has chosen M&C Saatchi Performance, a growth marketing agency, to help it expand into international markets in Singapore and the UAE.
