Marketing Featured Southeast Asia

AppsFlyer promotes Sanjay Trisal to general manager for INSEA, ANZ teams

Singapore – Global SaaS analytics platform AppsFlyer has appointed Sanjay Trisal as its general manager for the teams in India, Southeast Asia, Australia, and New Zealand (INSEA/ANZ) to strengthen regional collaboration for greater market optimization.

Trisal will be responsible for AppsFlyer’s regional growth over multiple markets across INSEA/ANZ, improving cross-border collaboration and ensuring smoother efficiencies across teams. As Trisal is currently based in India, he will first oversee, plan, and coordinate operational strategies. For his new role, Trisal will also be playing a critical role in strengthening AppsFlyer’s commitment to the ANZ region, as the expansion only happened last November 2020.

Prior to his promotion, Trisal was AppsFlyer India’s country manager for almost six years and has grown AppsFlyer’s presence in India across all verticals and domains. During the shift to work-from-home in early 2020, he has set up a strategy that ensured good productivity results and one that retained backend processes intact for the team in India.

Before joining the AppsFlyer, Trisal has had more than 20 years of strong sales, new business development, and management experience in the IT, high-tech, and consulting sectors. He spent almost three years as head of sales at mobile ad platform InMobi and was responsible for expanding the LATAM market.

Commenting on his appointment, Trisal said that the regional collaboration will continue to be the key to their success, saying that he is excited to be in a position to work across core markets to drive business objectives and grow to meet the demands of the region alongside a high-performing team.

“AppsFlyer’s solutions help marketers to work smarter and fuel data-driven initiatives in a market that is constantly evolving. I look forward to tapping into the numerous opportunities INSEA/ANZ offers,” added Trisal.

Meanwhile, Ronen Mense, the president and managing director of AppsFlyer for APAC region, said that they are very pleased that Trisal is taking on a broader role in AppsFlyer, as the company has been growing over the last year. He further shared that with the opening of the latest APAC office in Sydney, Trisal’s remarkable talents will surely bring cohesive collaboration across their core markets.

“Sanjay’s notable accomplishments in India make him a perfect fit for this new role and we have full confidence that he will play a critical role in spearheading a successful collaboration between regions,” said Mense.­­

Platforms Featured Southeast Asia

Insurance company Great Eastern launches virtual travel, booking platform UPGREAT Virtual Vacay in Singapore

Singapore – In collaboration with lifestyle and travel website The Travel Intern and shopping platform RebateMango, Singapore-based insurance company Great Eastern has launched UPGREAT Virtual Vacay, a new virtual travel and booking platform that offers the comfort and safety of traveling from the users’ own homes.

The platform currently showcases three destinations – Japan, New Zealand, and Taiwan through immersive curated virtual tours. Users will be able to customize their travel experience from deciding where to go, what to do, and what to eat. 

For example, virtually going through Japan, users can Go-Kart through Shibuya and visit Tokyo barsMeanwhile, opting to go to New Zealand will enable users to vitually  wander around the Hobbiton movie set, while a Taiwan virtual trip lets users go through the night markets or take a food tour at Jiufen Old Street.

In the Singapore destination, the platform offers customised staycation itineraries designed to encourage users to explore local sights such as Chinatown, Kampong Glam and Downtown Core.

The company said that in the coming weeks, users can expect for more destinations to be added in the platform such as Korea and Taiwan.

UPGREAT Virtual Vacay will be offering  promotions, rewards, and bundles with travel partners such as, Hotels Combined, and Agoda. In celebration of the launch, the application’s “Shop & Earn” feature will also be offering double UPGREAT points which can be earned through travel bookings in Agoda, Klook, and Expedia.  

In addition to this, once users register on the platform, they can receive a complimentary one-year GREAT Value Protect plan, which provides a daily hospital cash benefit for up to 14 days if the user is hospitalized due to COVID-19, Dengue Fever, Yellow Fever, Zika, food poisoning, and accidents, as well as death benefits due to accidents or COVID-19.UPGREAT will also make available to  consumers Travel E@sy, which allows them to reserve their travel insurance plan for any future travel from 2021 at a 60% discount onregular prices,

Ryan Cheong, managing director of digital for business at Great Eastern said, “The love for travel is such a big part of our Singaporean DNA. With UPGREAT Virtual Vacay, we aim to bring customized experiences and travel benefits to our hundreds of thousands of UPGREAT members and all who can’t wait to get out and about. As the Life company, we aim to delight our followers on our digital channels in the areas most exciting to them, and UPGREAT Virtual Vacay is a great way to do this.”

Meanwhile, Hendric Tay, co-founder of The Travel Intern said, “With limited opportunities for physical travel, all we wanted was to be transported to our favorite destinations. Collaborating with Great Eastern to design virtual travel journeys was immensely fun for the team. We hope this can bring delight to anyone who has had to cancel their travel adventures this year, regardless of their travel styles.”

The UPGREAT app is not restricted to Great Eastern customers and is free for anyone in Singapore to join.

Marketing Featured Southeast Asia

Ad tech start-up AdEasy partners with radio station Astro Radio for exclusive ad space offer

Malaysia – AdEasy, an advertisement tech start-up that provides an online marketplace for buying offline advertisement space has partnered with radio station Astro Radio, for a special promotion exclusive to Ad Easy clients in Malaysia.

The promotion will allow advertisers to book ad spaces on a discounted fee and will have the option to set an audience reach on a nationwide, or regional capacity, such as in the whole of Malaysia, within Peninsular Malaysia, or Central Peninsular Malaysia among the available geographic audience reach options. 

The promotion has been launched on 1 April 2020 and will run until 31 December 2020. Interested advertisers can reach out to AdEasy to get their unique promo codes.

According to research by GfK and Commercial Radio Malaysia, over 20 million radio listeners tune in for an average of 13 hours and 23 minutes weekly in the country.

Furthermore, a 2019 survey by Statista suggests that around 72 percent of listeners stated that radio advertisements have prompted them to search for something on the Internet. Astro Radio’s listenership is over 16.9 million weekly.

“Since the outbreak of the pandemic and subsequent lockdowns, businesses have suffered. At AdEasy, we have been trying our best to support startups and SMEs in this time of crisis through various initiatives. Customer engagement and brand awareness are key to any company’s success. We are excited about this special Astro Radio promotion that will enable us to help businesses reach more than 16.9 million Malaysians every week,” said Melissa Sim, CEO and Co-founder of AdEasy.