Melbourne, Australia – Sharpie has appointed The Social CliQ to launch and manage its first dedicated Instagram channel for Australia and New Zealand as the marker brand steps up efforts to strengthen its local social media presence.
The new Instagram account, @sharpie_anz, will serve as a platform for locally relevant content, creator collaborations, and community storytelling, complementing Sharpie’s existing global social channels.
The appointment expands The Social CliQ’s three-year partnership with Sharpie owner Newell Brands.
Under the remit, the Melbourne-based agency will oversee the brand’s Instagram strategy, always-on content, user-generated content, influencer marketing, and community management.
The move comes as Sharpie increases its focus on local relevance across Australia and New Zealand.
The dedicated account is intended to support regional retail moments, including the back-to-school season, while tapping into local cultural trends that are less suited to a global social strategy.
Sharpie said the channel will also support its ambition to engage Gen Z and millennial audiences by positioning the brand as a tool for creativity, self-expression, and everyday inspiration.
The launch precedes Sharpie’s upcoming national ‘Make It Sharpie’ campaign, which centres on encouraging bold creativity and celebrating the people and ideas that inspire self-expression.
Talia Datt, Founder and Managing Director of The Social CliQ, said, “Sharpie is one of the world’s most recognisable creative brands, but the opportunity in Australia and New Zealand is to make that legacy feel even more relevant, local and culturally connected.”
“Launching a dedicated Instagram presence allows us to create a platform that reflects the creativity, trends and communities shaping the region,” Datt added.
Katie Parker, Marketing Manager at Newell Brands, said, “The launch of our Sharpie’s ANZ Instagram page marks an exciting milestone for the brand, providing a dedicated platform for us to engage with our community, showcase inspiring creative projects, and celebrate the people who use Sharpie to make their mark every day.”
“As Australia’s number one permanent marker brand, we’re excited to be working with The Social CliQ to bring local audiences inspiring content that celebrates the creators, stories and trends shaping our region. We look forward to building a vibrant community where people can discover inspiration, share their creativity, and make their mark with Sharpie,” Parker added.
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