Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Platforms Featured ANZ
No posts found

TikTok allows Sportsbet to advertise under ‘strictly controlled advertising pilot’ to AU users

by MARKETECH APAC

-

November 8, 2022

Australia –TikTok now allows online gambling company Sportsbet to advertise to its Australian users over the age of 21. Despite its advertising policy prohibiting any gambling-related content, TikTok is now breaking its own rules by allowing sports betting that has obtained permission from TikTok via an application process to be promoted on its platform.

According to a report by ABC, TikTok stated that the ads were only shown to users over the age of 21, but experts said this would be hard to regulate. TikTok also stated that the recurrence of the advertisements would be limited and that an “opt-out feature” would be implemented.

Even with a ‘strictly controlled advertising pilot’, as a Tiktok spokesperson stated, young people will undoubtedly see the advertisements and viral videos created about joining the races.

According to Tiktok’s guidelines, ‘TikTok defines a minor as any person under the age of 18.’ However, Sportsbet will be advertised to users over the age of 21. Although TikTok has a great mechanism for guaranteeing filtered content for its users, it is simple to modify your birthdate to appear older when creating an account for the platform.

TikTok also stated that it employs a variety of methods, including a safety moderation team that monitors accounts where users are suspected of lying about their age. In Australia, the minimum user age is 13, with accounts under 16 barred from direct messaging, hosting live streams, or appearing in the For You feed. 

According to the TikTok Guardian’s Guide, ‘if someone tries to create an account but does not meet our minimum age requirement, we suspend their ability to create another account using a different date of birth.’

Related Tags TikTok Australia advertisement Sportsbet online gambling
Share this article

Related Articles

View All
31st SEA Games taps TikTok as official partner
Platforms Featured Southeast Asia
31st SEA Games taps TikTok as official partner
May 13, 2022
By Carlo Sarabia
Sportsbet goes all ‘cinematic’ in latest promotion for their betting products
Marketing Featured ANZ
Sportsbet goes all ‘cinematic’ in latest promotion for their betting products
March 25, 2022
By Teddy Cambosa
AppsFlyer-and-TikTok-for-Business
Marketing Featured Global
AppsFlyer, TikTok For Business partner to release guide on best practices on iOS 14+ for advertisers
March 2, 2022
By Jean Cabico
Swisse TikTok campaign
Marketing Featured Southeast Asia
AU-based skincare brand Swisse marks Thai skincare market entry with latest TikTok campaign
December 20, 2021
By Jean Cabico
Nativex-TikTok-Marketing-Partner-Program-SEA
Platforms Featured Southeast Asia
Ad platform Nativex joins TikTok’s Marketing Program in SEA
August 16, 2021
By Teddy Cambosa
Adjust-TikTok-For-Business-Marketing-Partner
Marketing Featured Southeast Asia
Adjust joins TikTok’s Marketing Partner Program to aid advertisers in TikTok ad campaigns
February 3, 2021
By Teddy Cambosa
No posts found

Featured Articles

View All
MARKETECH APAC to help brands future-proof their marketing strategies in the metaverse with upcoming webinar this November
Main Feature Marketing Partners APAC
MARKETECH APAC to help brands future-proof their marketing strategies in the metaverse with upcoming webinar this November
October 31, 2022
By MARKETECH APAC
MARKETECH APAC’s Empowered Women returns with a conference and awards ceremony
Main Feature Platforms APAC
MARKETECH APAC’s Empowered Women returns with a conference and awards ceremony
October 12, 2022
By Joven Barcenas
Inner-State-Hakuhodo
Main Feature Marketing APAC
Establishing leadership in Asia: How Hakuhodo is powering its growth via acquisitions
October 6, 2022
By Jean Cabico
Inner-State-Sustainability-Marketing
Premium Main Feature Marketing APAC
Fostering sustainable behaviour: How sustainable marketing establishes brand credibility
October 5, 2022
By Jean Cabico
MARKETECH APAC to discuss how to future-proof your influencer marketing in 2023 in its latest webinar this November
Main Feature Marketing Partners APAC
MARKETECH APAC to discuss how to future-proof your influencer marketing in 2023 in its latest webinar this November
October 5, 2022
By MARKETECH APAC
MARKETECH APAC’s What’s NEXT returns with a 4-month long festival of insights sharing
Main Feature Marketing APAC
MARKETECH APAC’s What’s NEXT returns with a 4-month long festival of insights sharing
August 30, 2022
By Joven Barcenas
No posts found

Most Recent Articles

SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
May 30, 2025
Fatima Baduria
No posts found
Okaya Power awards integrated media duties to dentsu X India 
May 30, 2025
Aliza Carmona
PepsiCo joins Formula 1’s growing list of official partners
May 30, 2025
Teddy Cambosa
UNIQLO Singapore to open first touchpoint concept store for online-to-offline shopping experience
May 30, 2025
Fatima Baduria
CelcomDigi celebrates preservation of Bornean languages with new chatbot, campaign
May 30, 2025
Teddy Cambosa
Café de Coral pays tribute to generational bonds in new dentsu HK campaign
May 30, 2025
Aliza Carmona
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin