Ad platform Nativex joins TikTok’s Marketing Program in SEA

Singapore – Nativex, a mobile-first advertising platform, has announced that it has entered the TikTok Marketing Program in the Southeast Asian region, making it one of TikTok’s partners present in the regional market.

According to the official partner page, Nativex will offer primarily their XMP service, which is a multi-channel media-buying tool that allows cross-channel campaign management. Furthermore, XMP by Nativex also offers a full-suite of features designed to give brands full transparency and granularity over the creative component of your campaigns and AI-powered data analytics that focus on improving campaign return of investment (ROI), return on ad spend (ROAS), and lifetime value (LTV).

Qualifying technology companies inducted into the TikTok Marketing Partners Program have passed a vetting process anchored by different evaluation criteria. Partners have demonstrated diverse specialities and industry expertise, as well as proven track records in creating, implementing and measuring advertising campaigns that drive success and business outcomes for marketers and brands. 

At the moment, Nativex offers a suite of services and tools for brands across a range of verticals, such as gaming and e-commerce. These include ‘XploreChina’ which is a one-stop mobile marketing solution empowering brands to break into the China market, including acquisition, monetization, and creative services; and ‘TopWorks Creative Studio’ which is a global creative network that helps brands develop excellent creatives, equipped with data and insights from local markets.

Irene Yang, managing director at Nativex, has expressed that they are proud to be recognized as a TikTok Marketing Partner, and join a select handful of top agencies that have been consistently delivering campaign results for brands across the platform.

“This stands testament to the strong relationships we have with our customers, as well as our ability to achieve exceptional outcomes across different verticals and industries. As we continue to drive campaigns and expand our footprint globally, we are committed to broadening our expertise and service offering, and bringing greater value to our partners and customers,” Yang stated.