Singapore – To best serve the funneling of advertising dollars spent on digital campaigns, brand agency Superunion has created a web browser extension for Tabfund to empower research and development endeavors by raising research funds.
Tabfund is a web browser extension service that funnels advertising dollars to power global research projects through non-invasive advertising impressions, collected every time a new tab is opened online.
Users who install the browser extension can have the option to donate their ‘tabs’ to preferred research projects across three major areas: Health (COVID-19), New Tech & Environment. As donations are collected from all corners of the globe, real-time data is processed by the platform, allowing people to see the collective impact as it happens for immediate visualisation, as well as receiving a quarterly personal impact report.
Created in collaboration with a team of researchers, Filipa Pinto, Leonardo Machado and Henrique Cardoso, and the Superunion team, Tabfund is designed to address the flawed research funding model and raise awareness of research today.
In a promotional video, they have stated that one of the primary reasons they launched Tabfund was to shed light on the importance of research funding. They stated that despite the significance of research and development, it doesn’t get as much funding resulting in a lot of projects not materializing due to lack of funds.
“The digital platform challenges the preconceived notions of research and reframes it as a place of play, imagination and optimism. The mechanism and technology that Tabfund is leveraging is free from complexity. It’s simple to join and easy to use, becoming an integral part of our daily lives online,” Tabfund said in a press statement.
On its website, it also stated that one of its primary partners is the Institute for Research and Innovation in Health at University of Porto in Portugal, where entitled in its partnership benefit the installation of a laboratory area devoted exclusively to the detection, study and advancement of new solutions to tackle COVID-19 and future emerging pathogens.
Meanwhile, entitled in Superunion’s partnership with Tabfund is to freshen, restructure and consolidate its brand strategy and design. Both companies have shared the belief Tabfund’s mission and its unique place is a fundamentally important idea and solution in today’s society. This shared understanding also encompassed the acknowledgment of the important role that clear and appealing communication has in raising research.
