Singapore – theAsianparent, the content and community platform for parents in Asia, has hired its first-ever chief branding officer, Fiza Hasan Malhotra.
Malhotra most recently comes from Singapore-headquartered workplace design consultancy, Space Matrix, as its global marketing director. She boasts more than two decades of experience in brand innovation and marketing strategy.
theAsianparent is the largest content hub and community platform for parents in Asia which spans across 13 markets in the region such as in Malaysia, Singapore, and the Philippines. In November, it has also announced its new country manager for Indonesia, Rotsen Quispe.
Malhotra’s career spans digital transformation, public relations, corporate communications, event management, and social entrepreneurship. Prior to her role at Space Matrix, she was the head of business development and corporate innovation at Impact Hub Singapore. She has also worked for global brands Credit Suisse and Citibank.
Malhotra said, “My goal is to put theAsianparent Group and its core brands on the path of global market leadership, powered by authentic brand experiences delivered to our community of parents, employees, clients, and our current and future stakeholders.”
For one of her first projects as the new CBO, Malhotra helmed theAsianparent Awards, which seeks to find and celebrate the most trustworthy parent and baby brands for Asian parents across the region through its panel of parent judges and by community vote.
Of the appointment, founder and theAsianparent Group CEO, Roshni Mahtani Cheung, says, “theAsianparent brand is one I chose with care and nurtured from its infancy, so it is with even greater care that I chose whom to entrust it to. theAsianparent has come to mean many wonderful things to those who encounter it. We want to distill all that into one essence, so when anyone hears the brand or sees the icon, they know, in a snap, what we stand for.”
Malhotra adds, “I am excited to be part of a team that is passionate not only about performance and innovation but also impact—with our mission to help 100 million parents have healthy pregnancies and families. We are currently Southeast Asia’s largest parenting community and continue to look at market expansion and other opportunities across our platforms. To help build and grow a Singapore HQ brand into a leading global player is a huge passion of mine and I look forward to leading the team in reaching that summit.”
In March, the platform entered MARKETECH APAC’s top 5 stories for its VIP Parents Platform (VIPP). VIPP is the hub’s platform to getting to know the most proactive parents and giving them the opportunity to be influencers as well as for brands to reach out to the said cohort.
