Sydney, Australia – Independent creative agency, The Core Agency has appointed Rebecca Turner to the newly created role of managing partner as well as taking a financial interest in the business as it scales for future growth. As managing partner, she will be responsible for driving agency growth and managing all commercial elements of the business, in addition to overseeing client service, people and operations.
Turner worked at the independent Sydney creative agency for almost ten years, most recently as business director and now joins founding partners Christian Finucane and Jon Skinner with an ownership stake.
Turner said, “Business ownership has long been a goal of mine. Having spent the better part of a decade at The Core Agency, it’s a dream come true to be invited to go into partnership with two of my long-time friends and mentors.”
“The Core Agency has given me such a broad and rewarding career, I’m excited to be able to offer those learnings to others and continue to build an incredible business for our clients. As a female leader, I’m particularly passionate about furthering gender equality and using this new role to champion diversity and inclusion in everything we do,” Turner added.
The Core Agency was started 14 years ago and has built a reputation for delivering big brand thinking with service levels only owner-operator agencies can deliver. Its clients include IGA Supermarkets, QBE Insurance, Elders Insurance, PwC, Just Better Care, Quest Apartment Hotels and Doctors on Demand.
Christian Finucane, founder at The Core Agency, shared that with two creative founders, The Core Agency has always been a creative-led business. However, they recognise the important role people like Bec play in making great ideas happen.
“We’ve been looking for the right third partner who can represent this vital pillar of the business, complement the skills we have, and bring a new perspective to our ever-evolving industry. Bec was the clear choice across all points. It has been fantastic to see her grow in the business while she has helped the agency grow,” Finucane said.
Finucane further said, “She has an incredible ability to determine big-picture thinking while also minding the important details for our clients. She is a champion of the agency culture and always has time for the next wave of talent coming through the business.”
Meanwhile, Jon Skinner, founder at The Core Agency, commented, “This significant appointment is key to our growth plans as we scale and help more brands overachieve. Clients all tell us the same thing – they’re after big brand experience combined with the level of service that only owner-operated agencies can offer. This is exactly what our business model, driven by our new leadership team, can now take to the next level.
Skinner continued, “Australia is fueled by ambitious mid-tier brands that are restless for growth. We want to show them they have a natural home with The Core Agency, where they’ll receive the number one treatment without compromising on big brand thinking. Every great brand needs a core idea and core team, so our next chapter will deliver that for more clients who share our ambition to punch above.”
